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Let me be clear: Amazon is the worst platform for brands trying to do things the right way.

We’re a brand-registered seller with a registered trademark. For the past 2–3 months, we’ve been begging Amazon to remove a counterfeit seller who has hijacked our listing, sold fake versions of our product, and misled our loyal customers — causing damaging 1-star reviews and permanent harm to our brand reputation.

We provided:

✅ Brand Registry credentials

✅ Trademark registration

✅ Test-buy evidence of counterfeits

✅ Customer complaints from social media

✅ Multiple escalation requests

And guess what Amazon has done?

Absolutely nothing.

We were told by Amazon support that we would be enrolled in the Transparency program to protect our brand moving forward.

That was weeks ago — and still, no action, no follow-up, no accountability.

This platform is all talk, no walk.

You say you protect brands. You say you take counterfeits seriously.

But when it actually matters? You disappear behind auto-responses and a wall of silence.

Meanwhile, the negative reviews caused by these counterfeit sales are still live — and they’ve pushed us into unprofitability.

We’ve gone from a growing brand with loyal customers… to losing money because Amazon refuses to enforce its own policies.

To anyone building a brand or thinking of launching on Amazon: don’t.

If you're a small business that cares about customer trust and product quality, Amazon is not on your side. You will pour your energy into building something real — and Amazon will let counterfeiters destroy it while they sit on their hands.

This has been the worst seller experience imaginable.

You claim to be a partner to brands, but your inaction proves otherwise.

Jeff Bezos might not run day-to-day anymore, but if you're watching:

Your brand is being tarnished by a system that enables fraud, punishes real businesses, and refuses to stand by its own policies.

Amazon doesn't protect its sellers. It protects its profit.

Do better.

I registed my brand in US earlier time in US, and I authrised it to my AU marketplace.

Now I also registered it in Australia IP because I want brand gate in Austrilia, So when I go to brandregisteration. au, my brand is there already, and I see I can connect this same brand that registered in Australia, then I connected with the Australia IP, it's successful.

I want to know whether I can get this brand gated in Australia now or not. If not, what more action I should take ?

can i change to self-fulfil an order on easy ship its costing me $6.50 more than what i would pay with Auspost flat satchel

Amazon sent me this message, although I have register IP with my name and email and never allowed anyone else to register Brand Name on my behalf.

What are my options now?

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We are unable to approve your Brand Registry application for 'my brand name' because the brand is already enrolled. To gain access to the brand, please contact the Rights Owner or Admin to be added as a user.

If your application is declined, the decision cannot be reversed. However, you can still submit a new application for additional review after ensuring your brand meets the eligibility criteria here and making any necessary corrections: https://brandregistry.amazon.com.au/brand/enrollment

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I received email from amazon au that was saying we have temporarily placed your selling account in an inactive status. while inactive, your listing will remain active and your disbursement will continue as scheduled. However, you are temporarily unable to make updates to your listings or account settings, and you will stop receiving amazon communications that are not relevant or actionable while your account is inactive. this action does not impact your account health. This email is harmful or not ?

Hello,

I recently received confirmation that the Two-Step Verification (2SV) for my Amazon.co.jp seller account was successfully disabled, and access was restored. However, I am still receiving a "Not Authorized" error when attempting to log in to my Amazon.co.jp Seller Central account.

Currently, I can only access forums and general Amazon pages via Amazon.com.au, but not the Japan marketplace.

I also have an active order visible in my Easy Envanter system, and I need access to fulfill it before the deadline.

Please advise how I can resolve this login issue and regain full access to my seller account.

Thank you.

Hello,

CASE ID: 3045522643

I have been requested to submit OCT medication in order for my product to be listed, we are TGA listed, and submitted the TGAR public summary as requested. I keep getting the same template email, every single day since then, stating that it would only take 2-3 business days. It has now been over 5 weeks, without any updates or adequate response to my endless communication attempts.

I'm you sure you can understand my frustration and I would really appreciate some efficient support or any kind of information/help regarding this matter from an Amazon community manager.

Many thanks