We’re a small, brand-registered business selling a premium sleep aid product called Snoozify™ on Amazon Australia.

Over the past few weeks, we’ve been dealing with a nightmare:

An unauthorized Chinese seller (changshashichuanshanshangmaoyouxiangongsi) hijacked our listing (ASIN: B0DLBFTC4T) and has been selling a counterfeit version of our product — no branding, no packaging, terrible quality.

We bought it ourselves and confirmed it was fake. We’ve submitted:

A test-buy report

Trademark documentation

Multiple infringement reports through Brand Registry

And still… Amazon hasn’t removed them.

Instead, we keep receiving automated replies while the counterfeit seller stays live, profiting from our work.

What hurts the most is that our loyal customers — people who love our product — are now receiving these fakes. They're messaging us on social media, confused and disappointed, asking if they ordered the wrong item or if we changed the formula. Some have even left bad reviews that weren’t our fault.

We’ve spent months building trust, quality, and reputation. And in just a few weeks, it’s been chipped away — while Amazon does nothing.

We’re exhausted. We’ve done everything right as a brand:

✅ Trademarked

✅ Brand Registered

✅ Provided proof

✅ Reached out the proper way

Still, no one at Amazon seems to be taking this seriously. And we’ve seen other brands affected by the same seller too.

We’re asking:

Why is a known counterfeiter allowed to keep selling under our brand?

Why isn’t Brand Registry taking urgent action when evidence is clear?

How many small businesses have to be hurt before Amazon steps in?

If you’re a seller who’s experienced something similar, or if you’ve had success escalating past this point — please share. Because right now, it feels like Amazon is protecting counterfeiters more than the real brands.

We just want to protect our customers and our product. Nothing more.

Hello,

Recently my Amazon Brand Registry application has been rejected. The reason for it was the “Invoice” i provided was missing, incomplete or did not satisfy the requirements to confirm brand association or ownership. i have tried my best to provide Amazon with an up-to-date PI Invoice from my manufacturer with sensitive data like pricing details hidden, yet this invoice was still not satisfactory according to Amazon. I am unsure what to do next and looking for some advice from the community on how i should proceed next. What is considered a "Valid" invoice for Amazon?

Thanks

Hi team,

My brand registry is approved for the brand "LA CRESSIDA" by Amazon but I am not connect this brand in "Manage your brands" in seller central.

By searching the brands, it's not showing my correct brand and showing the other brand alternative which is not mine.

How can I connect my brand in my seller central ?

Where can i see the my registered brand in seller central ?

Thanks

Amazon will not even look at our appeal.

Amazon have asked us to submit information, which we did.

Then they said we didn't reply so they close the appeal.

Then we contacted seller support which advised to reply to the case from the case log.

Then we have replied to the case showing a proof that we submitted the reply on time.

Amzon did not ask us to re-submit our reply with attachments but replied to us -

Your appeal request for case ID [2994421383] has been declined.