Hello,

I'm posting here to seek advice or support from fellow sellers and hopefully someone from the Amazon team who may be monitoring this forum.

My brand and an overseas company has entered agreement that I will be the authorized reseller in Australia backed with proper documentation. My brand/ trademark is registered both in IP Australia and in Amazon Brand Registry. The overseas company brand/trademark is registered in IP Australia.

On May 15, 2025, I submitted a brand qualification application through Amazon Australia (Support Case ID: 3031858763). Since then, I’ve received repeated updates from Seller Support (on May 15, May 21, May 27, May 31, June 6, June 10, and June 20) — all with the same message: application is still under review.

No additional documents have been requested, and I’ve followed up multiple times. After nearly 4 weeks, there has been no progress or meaningful communication, and the request remains in limbo.

I’ve already escalated this to Amazon Australia’s Country Manager, and even sent a respectful letter to Amazon CEO — but the issue still remains unresolved as of today.

If any sellers have experienced similar delays or know of ways to get additional visibility on a brand qualification case, I would greatly appreciate your insight. I’m also hoping that an Amazon team member may be able to help move this forward.

Got an interesting email from AZ about the Transparency programme and that the brand owner has enrolled in this program. The facts are the brand owner has not done this, they are a major world wide brand and the list that has been provided is only for 13 old products out of 221+ in the range and not one single one of this brands products have this weird 2D Transparency-branded barcode and never have.

My question is what the heck is AZ on about as the brand owner hasn't done this, who has and what can be done about it?

Case No. 3071828773 - Accidentally closed brand registry case

I'm trying to enrol the same brand however it's saying my brand is under review despite it being closed.

Amazon sent me this message, although I have register IP with my name and email and never allowed anyone else to register Brand Name on my behalf.

What are my options now?

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We are unable to approve your Brand Registry application for 'my brand name' because the brand is already enrolled. To gain access to the brand, please contact the Rights Owner or Admin to be added as a user.

If your application is declined, the decision cannot be reversed. However, you can still submit a new application for additional review after ensuring your brand meets the eligibility criteria here and making any necessary corrections: https://brandregistry.amazon.com.au/brand/enrollment

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I registed my brand in US earlier time in US, and I authrised it to my AU marketplace.

Now I also registered it in Australia IP because I want brand gate in Austrilia, So when I go to brandregisteration. au, my brand is there already, and I see I can connect this same brand that registered in Australia, then I connected with the Australia IP, it's successful.

I want to know whether I can get this brand gated in Australia now or not. If not, what more action I should take ?