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New fulfilment centre opens in Cranbourne West, VIC on June 18, 2025
by News_Amazon

We’re excited to announce that we’re opening a new fulfilment centre in Cranbourne West, VIC on June 18, 2025. This new facility (AVV2) will help increase capacity for your products and improve delivery speeds for buyers in the Victoria region.

The address for this fulfilment centre is 95 Whitfield Boulevard, Cranbourne West 3977 VIC.

AVV2 will accept both standard-size and oversize products.

To learn how to send inventory to our fulfilment centres, go to Send FBA inventory to Amazon.

For more details on Amazon fulfilment centres, including opening hours, go to the Carrier Manual.

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Amazon Accelerate speaker lineup announced and early bird pricing ends soon
by News_Amazon

We’re excited to reveal the speaker lineup for Amazon Accelerate 2025 – our sixth annual seller conference taking place September 16-18 in Seattle. This announcement comes as the early bird registration period, where you can save $100, enters its final weeks.

This year’s conference features a roster of Amazon innovators and leadership who champion for seller success. Join us live as they share insights about upcoming innovations and strategic priorities that will shape the future of selling in the Amazon store.

The full speaker lineup includes:

  • Dharmesh Mehta, VP, Worldwide Selling Partner Services
  • Mary Beth Westmoreland, VP, Selling Partner Experience
  • Joyce Rallanka, Director, North American Seller Success
  • Avinash Ravi, Director, Selling Partner Growth
  • Katie Scott, Director, Selling Partner Communities

The conference will feature general sessions with exclusive announcements, breakout sessions across various topics and networking opportunities with Amazon leaders and fellow sellers.

Sellers interested in attending can save $100 by registering during the early bird period, which ends soon.

Register now for Amazon Accelerate 2025

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Understanding policy can help your Account Health Rating
by News_Amazon

A good Account Health Rating can help ensure the long-term success of your business. We’d like to spotlight the following policies with best practices to help you maintain your Account Health Rating:

  • The Amazon Anti-Counterfeiting Policy ensures product authenticity and protects our customers’ shopping experience. To comply with the policy, we recommend that you maintain detailed documentation of your inventory sources, including invoices and supplier relationships. This will help ensure that you can provide evidence of a valid supply chain and prevent violations that may impact your Account Health Rating.
  • The Customer Product Review Policy protects the authenticity of customer reviews and their sentiment about your products. Well-intentioned actions like offering refunds or incentives for reviews, using third-party review services or asking customers to modify negative feedback may be considered in violation of the policy and can impact your Account Health Rating.

To see your Account Health Rating, go to Account Health.

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Two months to Amazon Accelerate: Register for a chance to get one-to-one guidance at Seller Café
by News_Amazon

Join us at Amazon Accelerate 2025, September 16-18 in Seattle, and sit down with Amazon experts who are ready to help you at Seller Café.

Seller Café is your chance to connect with Amazon subject matter experts one-to-one and receive in-depth, personalised guidance to accelerate your business growth.

Seller Café spots are limited, so register now to be among the first to be notified when appointments open in August.

“Seller Café one-to-one appointments are extremely helpful for those issues that we have struggled with for a long time. The specialist assigned was great!” – 2024 attendee

With Seller Café, you’ll get the following:

  • Focused one-to-one, 40-minute, in-person appointments with Amazon experts
  • Access to on-demand solutions with a 20-minute walk-up virtual chat session
  • Customised solutions for your unique business needs
  • Opportunities to connect with experts across various programme tracks and support categories
  • Tailored advice for using Amazon tools and services
  • Troubleshooting assistance

Register now as seats are limited, plus save $100 per ticket for a limited time.

If you plan to attend with your team or partners, you can buy three tickets and get one for free when you register together.

These discounts automatically apply at checkout.

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Update to self-delivered small parcel shipments
by News_Amazon

Effective September 1, 2025, our fulfilment centres will no longer accept self-delivered small parcel shipments.

This change is to improve operational efficiency at our fulfilment centres, improve inventory availability and increase delivery speeds for customers.

All small parcel delivery shipments must be arranged through third-party carriers, Amazon SEND or the Partnered Carrier program. Any self-delivered shipments arriving at our fulfilment centres after September 1 will be rejected.

For more information, go to Partnered Carrier Program and Small-parcel delivery to Amazon.

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New Fee Explainer tool breaks down charges to your selling account
by News_Amazon

To help you better understand the fees that are charged to your selling account, we’ve launched a Fee Explainer tool.

For each fee type, the tool provides a definition, the relevant attributes or variables, and the calculation. Collectively, these details explain why you were charged a certain amount.

The tool covers the following fee types:

  • Subscription
  • Refund administration
  • Removal
  • Disposal

We’ll add explainers for more fee types this year.

To access the Fee Explainer, go to the Transaction view of your Payments dashboard, select a transaction and click the fee amount.

For more information, go to the Fee Explainers help page.

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New guide helps you enrol in Brand Registry
by News_Amazon

We created the Brand Registry Application Guide to help walk you through the Brand Registry enrolment process.

Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information that you need at each step. It also provides tips on how to avoid common mistakes.

If you have a registered or pending trademark, Brand Registry can help you do the following:

• Secure your brand. Detect and report suspected intellectual property infringement with our powerful tools.

• Personalise the experience. Offer customers the opportunity to subscribe to your brand’s products and become repeat customers. Design your own storefront to showcase your products and tell your brand’s story.

• Measure your success. Use key metrics such as catalogue performance and top search terms to understand how customers search for your brand and purchase your products.

To get started, go to Brand Registry Application Guide.

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New requirements for personal flotation devices policy effective as if September 1
by News_Amazon

Effective as of September 1, 2025, there are new safety requirements for personal flotation devices. This change is to ensure safety and to comply with AS 4758.1:2022 or ISO 12402:2020.

You must have the appropriate compliance documentation to ensure that your products meet regulatory and policy requirements.

To avoid product deactivation, you must submit all required compliance documentation by September 1.

For more information on the policy and requirements, go to Personal flotation devices.

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We’ve made it easier to upload image files in bulk
by News_Amazon

We’ve updated our Bulk Image Upload tool so that you can add multiple images to your product detail pages more efficiently.

Previously, the tool stopped at the first error it encountered in an uploaded zipped file, requiring you to fix errors individually and re-upload the entire file after each fix.

Now, it processes all valid images and provides an error report for any rejected files. You can view and fix all errors at once before you re-upload, making the process faster with fewer repeated steps.

To use the tool, go to Bulk Image Upload.

For more information, go to Upload images in Image Manager.

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Get Vine reviews before your product launch
by News_Amazon

You can now get authentic product reviews before launch when you enrol eligible FBA products in the Vine programme after creating listings.

Customers enrolled in Vine Voices can review your products pre-launch, which allows you to launch a product with up to 30 genuine customer reviews on the first day it’s available for sale.

To enrol now, go to Enrol a product in Vine.

For more information on how to launch, go to our Vine Seller Guide.

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