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New fulfilment centre opens in Mickleham, VIC April 1
On April 1, 2026, we’re opening a new fulfilment centre in Mickleham, VIC. The new XME6 facility will help increase capacity for your products and improve delivery speeds for customers in the Victoria region.
The address for this fulfilment centre is 32 Titan Drive, Mickleham 3064 VIC.
XME6 will accept standard size products only.
To learn how to send inventory to our fulfilment centres, go to Send FBA inventory to Amazon.
For more details on our fulfilment centre including opening hours, review the Amazon Australia Inbound Carrier Manual.
Starting February 12, 2026, we're changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase, increasing trust and potentially decreasing returns.
Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications. This can lead to reviews that don’t accurately reflect the specific variation a customer is considering.
With this change, reviews will only be shared between variations with minor differences that don’t affect functionality. Reviews will no longer appear on variations with significant differences which may affect your products’ overall star ratings and review counts.
Reviews will continue to be shared for the following variations:
- Colour or pattern variations of the same product.
- Size variations that maintain the same function, like king-sized and queen-sized bedding.
- Pack size or quantity variations.
- Secondary scent variations for non-scent-focused products, like lemon-scented vs. unscented cleaning products.
- Different model fitments for the same product type, like phone cases for different models.
We recognise the importance of reviews to your business. To ensure a smooth transition for both you and your customers, we'll implement these changes gradually by product category between February 12, 2026 and May 31, 2026. You'll receive email notification 30 days before any changes affect your products.
To prepare, we recommend that you review your variations in Manage All Inventory to ensure that they accurately reflect product differences (for example, use colour variation for colour differences, not quantity variation). For guidance on listing variations and product information, visit Listing quality and Variation relationships.
If you need to update your variation themes after the change takes effect, reviews will be re-shared for eligible products.
For more information about review sharing across variations, visit Review sharing guidelines.
Australia Post deliveries suspended at XBW3 and XAU1
Until further notice, all Australia Post deliveries of Fulfilment by Amazon (FBA) shipments won’t be accepted at our Australian fulfilment centres XBW3 and XAU1.
To avoid delays and to ensure that your inventory reaches these fulfilment centres, you’ll need to arrange delivery through other carrier options.
You can use other third-party carriers, the Amazon Partnered Carrier Program or Amazon SEND to deliver your inventory. These alternative carriers are currently servicing both XBW3 and XAU1 without interruption.
Any inventory already in XBW3 and XAU1 is unaffected. We’ll update you once Australia Post has resumed service to these fulfilment centres.
For more information, go to Small-parcel delivery to Amazon.
How to address multiple account policy violations
If you have multiple Amazon seller accounts, they’re considered related to each other. When we detect that one of your accounts has violated our policies, we may deactivate not just that account, but also other accounts linked to you.
When you receive a notification that a related account has been deactivated, it means that one of your existing accounts violated our policies. To reactivate the related account, you must first address the violation in the underlying account that was responsible by submitting an appeal for each violation.
To submit your appeal, sign in to the account responsible for the policy violations and submit through your Account Health dashboard in each regional store where it was deactivated. Once your appeal has been accepted and the account has been reactivated, you can appeal your related account. In that appeal, include the storefront name of the reactivated account and its reactivation date.
To stay compliant with our policies, follow these best practices:
- Only create additional accounts if there is a valid business reason, such as owning separate brands with different storefront names or selling products manufactured by different companies.
- When you receive notices or see alerts on your Account Health dashboard, take corrective action immediately and submit an appeal as soon as possible.
Opening a new account to avoid addressing violations will result in automatic deactivation of your related accounts. We encourage you to read and adhere to our selling policies and seller code of conduct.
To learn more, go to How to address Amazon’s multiple account policy violations.
You can now use Amazon Warehousing and Distribution (AWD) in Australia. AWD helps you address supply chain challenges by providing flat rate, long-term bulk storage in Amazon distribution centres with automated replenishment to Fulfilment by Amazon (FBA) fulfilment centres across Australia.
Here's what AWD can do for you:
- Access additional storage capacity: Store eligible inventory in bulk with AWD, which gives you flexibility to send more inventory to Amazon without FBA capacity constraints.
- Simplify your storage costs: Pay a flat rate no matter how long you store, with no long-term commitments, so you always know what to expect.
- Stay in stock automatically: Keep your FBA inventory at optimal levels with AWD's auto-replenishment capability to eliminate manual restocking and help reduce the risk of stockouts.
- Manage your supply chain in one place: Use AWD to handle bulk storage and FBA fulfilment, so you can manage both with a single solution.
To get started, go to Amazon Warehousing and Distribution and select Send to AWD. Follow the prompts to create your first shipment.
To learn more, go to the Amazon Warehousing and Distribution help page.
With Prime Big Deal Days approaching, followed by the Black Friday Sale, here’s key information on deals and inventory to help you plan.
Deal Submissions
The deal submission window is open until:
- 3 September for Prime Big Deal Days
- 16 October for the Black Friday Sale
Inbound Inventory Deadlines
To ensure deal-badge eligibility for your products during this year's events, make sure your inventory arrives at our facilities by the following dates:
- 29 August 2026 for Prime Big Deal Days
- 17 October 2026 for the Black Friday Sale
Plan to send your FBA shipments well in advance to ensure that there is enough inventory available throughout the event. While we'll continue to receive inventory after these dates, late arrivals may not be processed in time for the event.
Promotions
There are no new eligibility requirements for this year's events. Best Deals, Lightning Deals and Prime Exclusive Price Discounts are all available to support your Prime Big Deal Days and Black Friday Sale campaigns.
For more information, go to Deals for events and Price discounts and events.
Improve ASIN Deal Readiness
Optimise your listings—including titles, images, A+ Content, reviews and star ratings—to help improve your ASIN's deal recommendation score and help increase the likelihood of receiving promotional opportunities.
Accelerate New Product Performance
Leverage Sponsored Ads, Coupons, and other traffic-driving tools to help new products build sales history and customer reviews. This will allow more new ASINs to qualify for deals during our upcoming events.
Capacity planning
To maximise your sales during the holiday season, send inventory early. Our fulfilment centre teams focus on receiving holiday shipments in September and October, then shift to processing customer orders in November and December. So, you may see lower capacity limits during this time. The sooner your products are in the network, the easier it is for them to reach customers during peak demand.
You can also use Capacity Manager to request extra space in our fulfilment centres.
Access long-term bulk storage with AWD in Australia
In August 2026, we’re launching Amazon Warehousing and Distribution (AWD) in Australia. AWD helps you address supply chain challenges by providing flat rate, long-term bulk storage in Amazon distribution centres with automated replenishment to Fulfilment by Amazon (FBA) fulfilment centres across Australia.
Here's what AWD can do for you:
- Access additional storage capacity: Store eligible inventory in bulk with AWD, giving you greater flexibility to send more inventory to Amazon without FBA capacity constraints.
- Simplify your storage costs: Pay a flat rate no matter how long you store, with no long-term commitments and no seasonal surcharges, so you always know what to expect.
- Stay in stock automatically: Keep your FBA inventory at optimal levels with AWD's auto-replenishment capability to eliminate manual restocking and help reduce the risk of stockouts.
- Manage your supply chain in one place: Use AWD to handle bulk storage and FBA fulfilment, so you can manage both with a single solution.
To learn more about how to get started go to Amazon Warehousing and Distribution (AWD).
To review program terms, go to Amazon Warehousing and Distribution Program Policy.
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