Hi everyone,

I’m hoping to get some feedback and also bring attention to an issue that’s seriously hurting my business and probably many others.

Lately, I’ve had multiple generic products (which I source directly from trusted manufacturers in China) flagged and taken down due to “inauthentic product” complaints. These are products that are not branded — they are completely generic — so I don’t understand how they can even be reported as fake.

What’s worse is that Amazon keeps rejecting my genuine invoices and supplier receipts, including valid Alibaba trade assurance invoices and factory invoices. I’ve done everything correctly — I have real supply chains, real factories, real invoices — yet my listings stay down, and my account is at risk.

This situation is costing me thousands of dollars in lost sales and causing so much stress for my team. I understand the need to protect buyers, but when sellers like us do everything right and still get suspended because of false “inauthentic” complaints, it feels extremely unfair — especially for generic products that can’t really be “counterfeit.”

I know I’m not alone — I see so many other sellers with the same issue, and it feels like the system is broken when genuine documents are not good enough to reinstate a listing.

👉 Amazon, please improve the process for verifying legitimate invoices and resolving inauthentic product claims fairly. This is putting small businesses at risk and letting false complaints ruin livelihoods.

If anyone has successfully appealed these kinds of takedowns, or has tips for how to get Amazon to actually accept genuine supplier documents, I’d love to hear it.

Thanks for listening — I really hope this sparks some discussion and maybe gets some Amazon eyes on this problem.

Hello,

I'm posting here to seek advice or support from fellow sellers and hopefully someone from the Amazon team who may be monitoring this forum.

My brand and an overseas company has entered agreement that I will be the authorized reseller in Australia backed with proper documentation. My brand/ trademark is registered both in IP Australia and in Amazon Brand Registry. The overseas company brand/trademark is registered in IP Australia.

On May 15, 2025, I submitted a brand qualification application through Amazon Australia (Support Case ID: 3031858763). Since then, I’ve received repeated updates from Seller Support (on May 15, May 21, May 27, May 31, June 6, June 10, and June 20) — all with the same message: application is still under review.

No additional documents have been requested, and I’ve followed up multiple times. After nearly 4 weeks, there has been no progress or meaningful communication, and the request remains in limbo.

I’ve already escalated this to Amazon Australia’s Country Manager, and even sent a respectful letter to Amazon CEO — but the issue still remains unresolved as of today.

If any sellers have experienced similar delays or know of ways to get additional visibility on a brand qualification case, I would greatly appreciate your insight. I’m also hoping that an Amazon team member may be able to help move this forward.

Hi,

Amazon deactivated my running listing.I submitted invoice of brand that is 5 mont old through request approval section.Amazon frequently saying one thing."You are not eligible to sell it.It did not mention the exact reason and created ambiguity.I contacted the seller team but found same reply everytime.What can I do?

Hello everyone,

My Amazon AU account was recently deactivated under Section 3 of the Business Solutions Agreement. I currently have an open case (ID: 3069323993) but unfortunately, the response I received so far has not resolved my issue, so I wanted to seek advice here as well.

I completely understand and support Amazon’s identity and address verification checks, as I know they help protect the marketplace and customers. However, I have not received any notification of a policy violation. Only an email asking me to submit documents for identity and address verification. ( Please check comments on this post to see the initial email I received)

To comply, I have already provided:

• My ID

• My passport

• My driver’s license

• A recent water bill (utility bill)

• My water service agreement (to help verify my address)

• Payoneer statement

• Card statement

• Bank account statements (for both US and AUD receiving accounts)

• An official document from the Turkish government confirming my residential address

• My lease agreement (to further support address verification)

Despite sending all of these, my account is still inactive and Account Health Specialist told me it will remain deactivated due to nature of this deactivation. I truly believe there might be an oversight or misunderstanding, as my account is otherwise in good standing and has no other health issues, shows no policy violation. And most importantly I did not make any sales yet because my products are currently on ship.

If anyone has any suggestions or has dealt with a similar situation, I would greatly appreciate your advice on what steps I can take next to resolve this.

Thank you so much for your time and help.

Kind regards,

Hi all

We are being charged monthly fees x 2.

They are charging our credit card and then also deducting the fee again when paying for orders. There is no contact information for queries.

Does anyone know how I can contact them to get this sorted?

thanks SH