Let me be clear: Amazon is the worst platform for brands trying to do things the right way.
We’re a brand-registered seller with a registered trademark. For the past 2–3 months, we’ve been begging Amazon to remove a counterfeit seller who has hijacked our listing, sold fake versions of our product, and misled our loyal customers — causing damaging 1-star reviews and permanent harm to our brand reputation.
We provided:
✅ Brand Registry credentials
✅ Trademark registration
✅ Test-buy evidence of counterfeits
✅ Customer complaints from social media
✅ Multiple escalation requests
And guess what Amazon has done?
Absolutely nothing.
We were told by Amazon support that we would be enrolled in the Transparency program to protect our brand moving forward.
That was weeks ago — and still, no action, no follow-up, no accountability.
This platform is all talk, no walk.
You say you protect brands. You say you take counterfeits seriously.
But when it actually matters? You disappear behind auto-responses and a wall of silence.
Meanwhile, the negative reviews caused by these counterfeit sales are still live — and they’ve pushed us into unprofitability.
We’ve gone from a growing brand with loyal customers… to losing money because Amazon refuses to enforce its own policies.
To anyone building a brand or thinking of launching on Amazon: don’t.
If you're a small business that cares about customer trust and product quality, Amazon is not on your side. You will pour your energy into building something real — and Amazon will let counterfeiters destroy it while they sit on their hands.
This has been the worst seller experience imaginable.
You claim to be a partner to brands, but your inaction proves otherwise.
Jeff Bezos might not run day-to-day anymore, but if you're watching:
Your brand is being tarnished by a system that enables fraud, punishes real businesses, and refuses to stand by its own policies.
Amazon doesn't protect its sellers. It protects its profit.
Do better.
