Attaching a Brand to an existing product
I have a listing that was created prior to our brand getting approved and it now has product ready to go to Amazon (today - 12/19/23). Based on some comments that I've read, I know I need to create a new listing to get my brand attached to the product. My question is, do I create the new listing now, get a new ASIN, then adjust the ASINs that are going to Amazon? Or do I let the current ASIN (unbranded) go to Amazon and merge the listings after Amazon has taken delivery of my product?
Attaching a Brand to an existing product
I have a listing that was created prior to our brand getting approved and it now has product ready to go to Amazon (today - 12/19/23). Based on some comments that I've read, I know I need to create a new listing to get my brand attached to the product. My question is, do I create the new listing now, get a new ASIN, then adjust the ASINs that are going to Amazon? Or do I let the current ASIN (unbranded) go to Amazon and merge the listings after Amazon has taken delivery of my product?
4 replies
Seller_f4a7xAPCCSMqD
You will want to get this taken care of before sending inventory to Amazon because if the ASIN changes, FBA won't relabel it for you.
Steve_Amazon
Hi @Seller_ME2p7YCAyyBO0,
Steve from Amazon here, thank you for reaching out. Brand name change requests beyond minor corrections are considered re-branding and will not be supported.
To protect Customer trust and ensure catalog quality, we ask that you create a new ASIN for the new product in accordance with Amazon’s Product Detail page Rules.
Please let me know if there are any other questions.
Thanks,
Steve
