Hi everyone,

I have a question about PPC attribution for orders within a product variation on Amazon. Currently, only one product in this variation has an active PPC campaign.

Here's my scenario:

A customer clicks on the PPC ad for Product A (within a variation).

However, the customer decides to purchase Product B (a different product) from the same variation instead of Product A.

My question is: Will this purchase for Product B be attributed to the PPC campaign for Product A, or will it be considered an organic purchase for Product B?

In simpler terms, if a customer clicks on a promoted product (Product A) but ends up buying another product from the same variation (Product B), will this be reflected as a PPC order or an organic order for Product B in my PPC reports?

Thanks in advance for your insights!