We want to change currently brand name with new brand name (approved by amazon.com)
Dear
Sandy_Amazon
We want to change currently brand name with new brand name (approved by amazon.com) with about 5,500 SKUs included variations. JUST change (switch) currently brand name to new brand name.
would you like to check our CASE ID 14298195131
Please help us asap
Thanks.
We want to change currently brand name with new brand name (approved by amazon.com)
Dear
Sandy_Amazon
We want to change currently brand name with new brand name (approved by amazon.com) with about 5,500 SKUs included variations. JUST change (switch) currently brand name to new brand name.
would you like to check our CASE ID 14298195131
Please help us asap
Thanks.
0 replies
Seller_EkbLZUYSpmJEy
If you choose to re-brand a product, please refer to Amazon Brand Name Policy page for minor Brand name changes. Any major Brand Name change requests are considered re-branding and will not be supported. To protect Customer trust and ensure catalog quality, we ask that you create a new ASIN for the new product.
You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.
Dougal_Amazon
Hello @Seller_gfg8WNtayvLV3,
My name is Dougal from the Community Manager Team and I would be happy to provide a bit more info. Thank you for the case ID, I have reviewed the case and see that there is current correspondence up to about an hour ago and you are currently waiting on a response. As you have read in the earlier correspondence on your case and here@Seller_EkbLZUYSpmJEy provided everything I would have and included a link to the Product detail page rules.
My only addition is a link to the Amazon Brand Name policy. If you scroll down to the 2nd to last FAQ titled, "I’m unable to edit the ASIN brand name to correct a typo, capitalization, or legal abbreviation showing incorrectly on the Detail page," you will find the verbiage that @Seller_EkbLZUYSpmJEyprovided in their first paragraph.
I do understand that this is significant for you, my guidance remains that unfortunately new ASINs will need to be created when changing a brand name.
I hope at least the links to policy will provide better understanding as to why a brand name change will not be supported.
Please let me know if you have any other questions.
Best, Dougal
