" My first question is how do I know what I can sell on amazon? "

First, congratulations on ASKING first! That puts you miles ahead of so many sellers that sell, get suspended, and then ask!

Since you are new just be sure to follow the requirements for the new, improved Amazon.

For any rookies out there reading this, it is a near perfect example of how to NOT get suspended on Amazon.

Ask yourself these questions first!

DO YOU have an LOA from the brand allowing you to sell on here?

DID YOU source from AUTHORIZED wholesale sources that your rep at the brand says are OK.

NOTE the verification is required from the brand that the source is legitimate and authorized, NOT from one of those touted on TikTok and YouTube as having "thousands of brands and products" that assures you that they are authorized.

If you have watched any YouTube or TikTok videos FORGET everything you saw there.

Spend hours/days on Seller U and read the Forum to see all the really creative ways rookies find to get suspended by ignoring the advice above!

https://sell.amazon.com/learn

Sourcing

This is from @bryce_amazon and I have added some bold type for emphasis!

https://sellercentral.amazon.com/seller-forums/discussions/t/b85da569-03c1-401d-92e3-09c057cd76de

From @bryce_amazon:

Leave a thumbs up or a thumbs down to let me know if you find this helpful (or not)!

As an Amazon seller, it's crucial to understand the platform's policies and requirements when it comes to sourcing and selling products. Whether you're selling branded products from a third party or your own private label items, there are several guidelines you need to be aware of.

1. Validate Your Suppliers: Ensure that the suppliers you purchase from are legitimate and authorized to sell the branded products you intend to offer. This may involve checking their business licenses, brand authorization letters, business bureau ratings, and other credibility indicators.

2. Build Relationships with Brands: For certain branded products, you may need explicit permission from the brand owner to sell on Amazon. Take the time to establish a relationship with relevant brands and understand their specific requirements.

3. Retain Business Invoices: Amazon may request documentation to prove the authenticity of your products. Maintain invoices from your suppliers that include details like their contact information, an itemized list of products, and the purchase dates.

NOTE – DESPITE AMAZON TECHNICALLY ALLOWING DROPSHIPPING IT IS VERY DANGEROUS SINCE ONE MISTAKE BY THE DROPSHIPPER AND YOU CAN LOSE YOUR ACCOUNT! BEST ADVICE – DO NOT DROPSHIP.

4. Understand Amazon's Dropshipping Policy: If you plan to use a dropshipping model, make sure you comply with Amazon's dropshipping policy. This includes validating your dropshipping suppliers, formalizing the relationship with a service level agreement, and properly identifying yourself as the seller on all customer-facing materials.

5. Auctions: Auctions or auction style environments are not considered valid sources of supply. Reselling products that are intended for destruction disposal or otherwise designated as unsellable by the manufacturer, supplier, vendor, or retailer is strictly prohibited on Amazon.

Ultimately, it's your responsibility as an Amazon seller to ensure that the products you offer comply with all applicable laws and regulations, are authorized for sale or resale, and do not infringe on intellectual property rights. By following these guidelines, you can help protect your business and maintain a successful presence on the Amazon marketplace.

Let me know in the comments how you source your inventory!”