Hello,

The timeline for the Brand Registry review process on Amazon can vary, and it’s not uncommon for it to take longer than the estimated timeframe. While some sellers may have their Brand Registry application reviewed and approved within 7-14 days, others may experience a longer waiting period.

Factors such as the volume of applications being processed at a given time and the complexity of the verification process can impact the duration of the review. Additionally, Amazon’s policies and procedures may change over time, leading to variations in processing times.

If your application has been pending for 20 days without any feedback, it may be worth reaching out to Amazon Seller Support for an update on the status of your application. They should be able to provide you with more specific information and assist you further.

Remember to check your registered email associated with your Amazon Seller Central account regularly, as Amazon may send notifications or requests for additional information during the review process. It’s important to respond promptly and provide any requested documentation to ensure a smooth and timely review.

I hope this clarifies the situation. If you have any more questions, feel free to ask!

Best regards,
Nabeel