How to create Lower price - "add to cart to see product details" to my listings?
Hi, Recently the manufacturer we purchase from has allowed "click Through pricing" to sell items below their MAP price. We were abiding by MAP price and selling tens of thousands of dollars of their products monthly. Now my competitors have set their pricing lower than MAP and it shows up on the product offers page as "Add to cart to see product details"
We are hemorrhaging sales and I have 60K in products at FBA warehouses that no longer are selling.
HOW do I set my listings below MAP price and have them appear that way?
We have tried to use a flat file upload. We have tried to individually set pricing below MAP after setting the min price in the edit item fields. Every time, the item is delisted by Amazon as incorrect pricing.
I have watched numerous videos on how to FIX this problem if it happens accidentally but there are no vids I can find that show HOW to do it.
My competitors are destroying me now that we are not on a level playing field. Could really use some guidance so we can get back in the game and keep meeting payroll!!
Thanks in advance for any help you can provide.
How to create Lower price - "add to cart to see product details" to my listings?
Hi, Recently the manufacturer we purchase from has allowed "click Through pricing" to sell items below their MAP price. We were abiding by MAP price and selling tens of thousands of dollars of their products monthly. Now my competitors have set their pricing lower than MAP and it shows up on the product offers page as "Add to cart to see product details"
We are hemorrhaging sales and I have 60K in products at FBA warehouses that no longer are selling.
HOW do I set my listings below MAP price and have them appear that way?
We have tried to use a flat file upload. We have tried to individually set pricing below MAP after setting the min price in the edit item fields. Every time, the item is delisted by Amazon as incorrect pricing.
I have watched numerous videos on how to FIX this problem if it happens accidentally but there are no vids I can find that show HOW to do it.
My competitors are destroying me now that we are not on a level playing field. Could really use some guidance so we can get back in the game and keep meeting payroll!!
Thanks in advance for any help you can provide.
1 reply
Glenn_Amazon
Hi there @Seller_kl5Xe6kEg2gLe,
Based on what you are describing it sounds like you are trying to show a reference price by providing a List Price:
What is a List Price?
A List Price is one type of strikethrough price Amazon may use to show savings to customers. The List Price is the suggested retail price of a product as provided by a manufacturer, supplier, or seller. In the US, a List Price is also known as the Manufacturer’s Suggested Retail Price (MSRP). List prices are validated against Amazon recent sales history and external competitor prices to ensure we reflect accurate information to our customers. If you do not have a ready-to-provide List Price, a possible value could be the first price at which you’ve offered the product.
You should be able to see how to take these actions to make it display if possible by following the steps on the "Show a reference price on your products by providing a List Price" help page.
Let me know if this doesn't solve your problem and I'll see what I can do.
-Glenn
