Unresolved Request for Brand Approval Since May 15 – No Progress Despite Multiple Follow-Ups (Case #3031858763)
Hello,
I'm posting here to seek advice or support from fellow sellers and hopefully someone from the Amazon team who may be monitoring this forum.
My brand and an overseas company has entered agreement that I will be the authorized reseller in Australia backed with proper documentation. My brand/ trademark is registered both in IP Australia and in Amazon Brand Registry. The overseas company brand/trademark is registered in IP Australia.
On May 15, 2025, I submitted a brand qualification application through Amazon Australia (Support Case ID: 3031858763). Since then, I’ve received repeated updates from Seller Support (on May 15, May 21, May 27, May 31, June 6, June 10, and June 20) — all with the same message: application is still under review.
No additional documents have been requested, and I’ve followed up multiple times. After nearly 4 weeks, there has been no progress or meaningful communication, and the request remains in limbo.
I’ve already escalated this to Amazon Australia’s Country Manager, and even sent a respectful letter to Amazon CEO — but the issue still remains unresolved as of today.
If any sellers have experienced similar delays or know of ways to get additional visibility on a brand qualification case, I would greatly appreciate your insight. I’m also hoping that an Amazon team member may be able to help move this forward.
Unresolved Request for Brand Approval Since May 15 – No Progress Despite Multiple Follow-Ups (Case #3031858763)
Hello,
I'm posting here to seek advice or support from fellow sellers and hopefully someone from the Amazon team who may be monitoring this forum.
My brand and an overseas company has entered agreement that I will be the authorized reseller in Australia backed with proper documentation. My brand/ trademark is registered both in IP Australia and in Amazon Brand Registry. The overseas company brand/trademark is registered in IP Australia.
On May 15, 2025, I submitted a brand qualification application through Amazon Australia (Support Case ID: 3031858763). Since then, I’ve received repeated updates from Seller Support (on May 15, May 21, May 27, May 31, June 6, June 10, and June 20) — all with the same message: application is still under review.
No additional documents have been requested, and I’ve followed up multiple times. After nearly 4 weeks, there has been no progress or meaningful communication, and the request remains in limbo.
I’ve already escalated this to Amazon Australia’s Country Manager, and even sent a respectful letter to Amazon CEO — but the issue still remains unresolved as of today.
If any sellers have experienced similar delays or know of ways to get additional visibility on a brand qualification case, I would greatly appreciate your insight. I’m also hoping that an Amazon team member may be able to help move this forward.
