Check out this curated selection of Seller News articles and Forums threads from the last couple weeks.

Seller News:

• Registration for Amazon Accelerate 2025 is now open: Amazon announces dates for its annual seller conference, Accelerate 2025, set to return to Seattle this September. The event promises to unveil new seller tools and strategies, offering a glimpse into the future of e-commerce on the platform. Read full article here.

• Amazon’s New Seller Summit is headed to Los Angeles on July 24: On July 24, 2025, we’ll hold our inaugural Amazon New Seller Summit at the JW Marriott Los Angeles L.A. LIVE, to bring you and Amazon experts together for a day of learning, connection, and growth. This focused one-day event is designed to help you strengthen your Amazon business foundations through valuable learning sessions and meaningful networking opportunities, whether you’re an existing seller or a newcomer. Read full article here.

• New policy reinforces our existing restriction against sale of stolen goods: Amazon tightens its grip on retail crime with a new dedicated stolen goods policy set to take effect June 30, 2025. The policy, while aligned with existing seller requirements, formalizes the company’s stance against stolen merchandise and outlines stricter consequences for violations. Read full article here.

• Access seller news anywhere with the new Stay Informed hub in the Seller app: We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go. To find all recent announcements and resources on Seller News in the app, go to the top of your home screen, and select the Stay Informed tab.

• Resellers can now generate reviews with Amazon Vine: Amazon expands its Vine review program to authorized resellers across nine countries, marking a significant shift in how third-party sellers can generate early product reviews. The program, previously limited to brands, now enables qualified resellers to tap into Amazon’s network of trusted reviewers for their newly listed items. Read full article here.

Forums:

• Prime Day Prep: Prime Day is Back July 8-11th! Expanded to an unprecedented four-day event, Prime Day is back and promises double the opportunities for sellers. Gear up for this mega shopping event with a comprehensive readiness guide, covering everything from inventory management to ad campaign optimization. Read more on the forums thread.

• A Seller’s Guide to Handling ‘Item Not Received’ Claims: A comprehensive guide that walks sellers through every step needed to navigate the tricky waters of ‘Item Not Received’ claims. Learn how to protect your business while maintaining customer satisfaction, with proven strategies for handling missing package claims and essential tips for preventing future issues. Read more on the forums thread.

• Maximizing AI Targeting to Grow Your Business: Sellers compare AI board-based targeting versus manual data analysis and the role they both play in profitability. Read more on the forums thread.

• Setting Up an Effective Ad Campaign: Breaking down the importance of images, title, pricing, availability, and reviews to effective ad campaigns. Discussion includes success from outside marketing and organic campaigns. Read more on the forums thread.