Exclude plural variation of keyword in Exact Match
Hi,
I have a sponsored product campaigning having exact target keyword - "choker necklace". This results in showing ads for plural variation of search term "choker necklaces" as well.
Is there a way to *not* target the plural variation? I tried adding negative exact, but then it stops showing for singular variation as well.
From the search term reports, I see that the plural variation performs poorly than singular version. Likely because the customer searching for "choker necklaces" is interested in purchasing a product containing a set of chokers, which my product isn't.
Thank you in advance for your help.
Exclude plural variation of keyword in Exact Match
Hi,
I have a sponsored product campaigning having exact target keyword - "choker necklace". This results in showing ads for plural variation of search term "choker necklaces" as well.
Is there a way to *not* target the plural variation? I tried adding negative exact, but then it stops showing for singular variation as well.
From the search term reports, I see that the plural variation performs poorly than singular version. Likely because the customer searching for "choker necklaces" is interested in purchasing a product containing a set of chokers, which my product isn't.
Thank you in advance for your help.
4 replies
Roberto_Amazon
Hello @Seller_42JPQ7ABfYFmL
This is Roberto. Thank you for posting your question to the forums.
The first thing that came to my mind with this was using negative keywords. I noticed you already requested Support from our Advertising team on this via Case: 14753284261 and was advised this is not possible.
I am currently looking into this to find out if there is any alternative to further optimize the keyword matching. I will contact you back through this post once I have information.
Regards,
Roberto
Roberto_Amazon
Hey @Seller_42JPQ7ABfYFmL
I have been discussing the issue you brought with our Advertising team, and they acknowledged that the response provided in Case: 14753284261.
It is not possible to target a singular variation of a keyword without its plural version.
As per system design: the exact match includes the plural form of the keyword by default. Furthermore, when using negative exact targets: ads don't show on shopping queries that contain the exact phrase or close variation (i.e. the plural/singular variation of the keyword).
Therefore, it isn't possible to target only the singular variation of a keyword without targeting its plural variation.
I'm aware that this is the same information that was shared with you in the case, but I am hoping if other members of the Forums have the same questions, they can refer to this post.
Sincerely,
Roberto
