My Products are not selling
Hi Everyone -
I have these products that have generated very very few sales since launch.
https://www.amazon.com/dp/B0CFS3X4G8
https://www.amazon.com/dp/B0CFSC4V4C
https://www.amazon.com/dp/B0CFSF1PJB
I have used PPC but could not continue with the campaigns as it was too costly and I was not getting any sales from that. I am not sure if I need to revisit the keyword search or what. but this is getting very discouraging!
I have tried reaching out to micro influencers but no response. I've tried other marketing strategies but have gotten no conversions. I am actually disappointed in how Amazon does not give new products a chance to organically appear top of search! again, very discouraged! any tips are greatly appreciated.
My Products are not selling
Hi Everyone -
I have these products that have generated very very few sales since launch.
https://www.amazon.com/dp/B0CFS3X4G8
https://www.amazon.com/dp/B0CFSC4V4C
https://www.amazon.com/dp/B0CFSF1PJB
I have used PPC but could not continue with the campaigns as it was too costly and I was not getting any sales from that. I am not sure if I need to revisit the keyword search or what. but this is getting very discouraging!
I have tried reaching out to micro influencers but no response. I've tried other marketing strategies but have gotten no conversions. I am actually disappointed in how Amazon does not give new products a chance to organically appear top of search! again, very discouraged! any tips are greatly appreciated.
3 replies
Seller_LVZcgxAgZ2xBv
I understand the frustration with organic search being nearly impossible, and Amazon forcing sellers to pay for exposure. Amazon games the PPC system further by dark patterns including high default bids, suggested bids, and daily budgets which affects all sellers.
That said, the real problem you are facing is the poor conversion rate - this is an issue you need to fix.
For instance, your detail page for the first product will have serious conversion problems based on the absence of reviews and pricing that's nearly 50% higher than the nearly identical competitors in the carousels below.
It's not clear to customers why your set deserves a premium price, or even if there is any differentiation with the $27 Pickleball sets further down the page. Brand? Materials? Extra features?
I would completely redo the main photo. It looks exactly the same as the competitors. Your supporting photos could use better annotations and graphics, too.
This is a situation where reviews are crucial (especially before holidays). Have you looked into Vine? Start using coupons or other discount tools, too.
Good luck.
Tatiana_Amazon
Hi @Seller_K1uf0LPGzjjyB,
Thanks for reaching out on the forums about this topic. @Seller_LVZcgxAgZ2xBv gave you some great advice already so I just wanted to try and add to that.
An enticing detail page really does go a long way when you have customers shopping online. When it comes to e-commerce, you have to remember that the product is not physically in front of your consumer nor is there a sales associate there to help. Approach your detail pages like they are a physical store.
1. Ensure all the information you would find on a physical product is present (e.g. sizing, fabric, size charts, fit information, color, etc.):
2. Optimize your search terms to ensure relevancy in your category:
3. Further enhance your detail pages once you have the basics down:
Additionally, if sponsored ads are not yet in your budget, I would suggest giving these two features a try as they might be more in line with your budget, but can still help spread awareness your brand and products:
I hope this information helps! Let me know if you have any questions on the resources above or need any clarification.
Tatiana
