Let's talk A+ content.

Using the A+ Content Manager, you can describe your product features in different ways, whether its highlighting aspects of your brand with the A+ brand story features, or deep diving on product feature information with the enhanced product description features.

Who can use it? A+ content is meant to be used, for free, by brand owners. To add ASINs to your A+ content, you must be a professional Seller and registered as the brand owner of that ASIN through the Amazon Brand Registry Process. A+ content is also available for emerging brand owners who have been approved for certain managed selling programs, such as Launchpad and Amazon Exclusives. If you have registered your brand but still do not have access to A+, contact Brand Registry.

Where do I learn more? Learn why its so important to have a complete detail page for buyers coming to find more information about your products and make sure you're giving yourself the best opportunity to convert those clicks into actual sales through these short videos on Seller University below:

Video #1: Adding A+ Content to Your Listings

• Get an overview of requirements and guidelines for A+ Content

• Get step-by-step instructions for adding both Basic and Premium A+ Content to the ‘Product Description’ sections of your brand’s detail pages

• Learn how to add a Brand Story to your detail pages in a ‘From the brand’ section

Video #2: Best Practices for Creating A+ Content

• Learn best practices for utilizing A+ content on your listing to help promote your brand

Want to learn even more? View the A+ Content page to review the different types of A+ content, placements, or visit A+ content troubleshooting and FAQ's here.

What best practices have you implemented with your A+ Content?