Got an interesting email from AZ about the Transparency programme and that the brand owner has enrolled in this program. The facts are the brand owner has not done this, they are a major world wide brand and the list that has been provided is only for 13 old products out of 221+ in the range and not one single one of this brands products have this weird 2D Transparency-branded barcode and never have.

My question is what the heck is AZ on about as the brand owner hasn't done this, who has and what can be done about it?