Amazon Ignoring Counterfeit Seller on Brand Registered Listing — Automated Replies, No Action, Customers Misled
We’re a small, brand-registered business selling a premium sleep aid product called Snoozify™ on Amazon Australia.
Over the past few weeks, we’ve been dealing with a nightmare:
An unauthorized Chinese seller (changshashichuanshanshangmaoyouxiangongsi) hijacked our listing (ASIN: B0DLBFTC4T) and has been selling a counterfeit version of our product — no branding, no packaging, terrible quality.
We bought it ourselves and confirmed it was fake. We’ve submitted:
A test-buy report
Trademark documentation
Multiple infringement reports through Brand Registry
And still… Amazon hasn’t removed them.
Instead, we keep receiving automated replies while the counterfeit seller stays live, profiting from our work.
What hurts the most is that our loyal customers — people who love our product — are now receiving these fakes. They're messaging us on social media, confused and disappointed, asking if they ordered the wrong item or if we changed the formula. Some have even left bad reviews that weren’t our fault.
We’ve spent months building trust, quality, and reputation. And in just a few weeks, it’s been chipped away — while Amazon does nothing.
We’re exhausted. We’ve done everything right as a brand:
✅ Trademarked
✅ Brand Registered
✅ Provided proof
✅ Reached out the proper way
Still, no one at Amazon seems to be taking this seriously. And we’ve seen other brands affected by the same seller too.
We’re asking:
Why is a known counterfeiter allowed to keep selling under our brand?
Why isn’t Brand Registry taking urgent action when evidence is clear?
How many small businesses have to be hurt before Amazon steps in?
If you’re a seller who’s experienced something similar, or if you’ve had success escalating past this point — please share. Because right now, it feels like Amazon is protecting counterfeiters more than the real brands.
We just want to protect our customers and our product. Nothing more.
Amazon Ignoring Counterfeit Seller on Brand Registered Listing — Automated Replies, No Action, Customers Misled
We’re a small, brand-registered business selling a premium sleep aid product called Snoozify™ on Amazon Australia.
Over the past few weeks, we’ve been dealing with a nightmare:
An unauthorized Chinese seller (changshashichuanshanshangmaoyouxiangongsi) hijacked our listing (ASIN: B0DLBFTC4T) and has been selling a counterfeit version of our product — no branding, no packaging, terrible quality.
We bought it ourselves and confirmed it was fake. We’ve submitted:
A test-buy report
Trademark documentation
Multiple infringement reports through Brand Registry
And still… Amazon hasn’t removed them.
Instead, we keep receiving automated replies while the counterfeit seller stays live, profiting from our work.
What hurts the most is that our loyal customers — people who love our product — are now receiving these fakes. They're messaging us on social media, confused and disappointed, asking if they ordered the wrong item or if we changed the formula. Some have even left bad reviews that weren’t our fault.
We’ve spent months building trust, quality, and reputation. And in just a few weeks, it’s been chipped away — while Amazon does nothing.
We’re exhausted. We’ve done everything right as a brand:
✅ Trademarked
✅ Brand Registered
✅ Provided proof
✅ Reached out the proper way
Still, no one at Amazon seems to be taking this seriously. And we’ve seen other brands affected by the same seller too.
We’re asking:
Why is a known counterfeiter allowed to keep selling under our brand?
Why isn’t Brand Registry taking urgent action when evidence is clear?
How many small businesses have to be hurt before Amazon steps in?
If you’re a seller who’s experienced something similar, or if you’ve had success escalating past this point — please share. Because right now, it feels like Amazon is protecting counterfeiters more than the real brands.
We just want to protect our customers and our product. Nothing more.
3 replies
Seller_J8aCssxWN2qlx
Hi, Enroll your brand in Transaprency Code.
Seller_ftbdXyMK5SsBK
For each listing, Amazon can add an option — visible only to brand owners — that allows them to choose between:
- Blocking all resellers
- Receiving an approval request for each reseller
- Allowing all resellers
However, Amazon doesn't seem willing to offer this feature, likely to push sellers toward paying for the Transparency program!
Seller_jmmjQQCFLaSmk
we are facing same problem with same chinese name seller and now we have another 2nd additional chinese seller added yesterday automatically.
it is really frustrating and amazon is not giving us any proper reason why this is happening.
Have you tried to list your product in different marketplace before this happened? or have you tried to do some changes with listing.
just want to find out if this is the reason.
