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How to upload 3D Models

Adding 3D content to a product can help customers engage with the product features, educate them about your products, and get them excited about your brand, which is the key to driving a purchase and growing brand awareness. Select product categories, such as home, furniture, consumer electronics, shoes, and eye-wear categories currently support 3D content, allowing customers to evaluate products.

To upload 3D models to your product listings, follow these steps:

Note: Before starting, ensure you have 2-10 reference photos and accurate product dimensions ready to submit along with your 3D model. 3D models must be in GLB or GLTF format. For more information on file requirements, go to 3D Model technical requirements.

In Seller Central, go to Catalog and select Upload Images.

Select the Image manager tab at the top left of the screen.

In the left pane, search for your product using either ASIN or SKU.

From the search results, select your product for which you want to upload a 3D model.

In the right pane, check for the Registered brand owner icon. You will only be able to upload 3D content for items which have you listed as the registered brand owner. If you still receive this error after verifying these data points, contact Brand Registry for assistance.

In the right pane, go to 3D models and select Upload 3D Model.

Follow the instructions on the page to upload your reference materials and 3D model.

All submissions must be evaluated against our quality standards and may require retouches before publication. To determine if your submission published successfully or requires additional action, go to the Submission Status tab. Most submissions are reviewed within two weeks.