This article applies to selling in: Australia

Promotions, coupons, and deals

We have a wide variety of tools available for promoting and running discounts on products. Hence, it is important to know which type of discount is best for your situation. The table below outlines the features of each discount type: Promotions, coupons, and deals.

Click here for more information on promotions, coupons, and deals.



(including deal of the day, Lightning, and Best deals)


(including clipping coupons)

Recommended for
  • Variable-length discounts (longer) on a small number of ASINs, including Fulfilled by Merchant.
  • Higher visibility to customers.
  • Fixed-length (short) deals on eligible FBA ASINs.
  • Higher visibility to customers.
  • Variable-length discounts (longer) on high volumes of ASINs, including Fulfilled by Merchant.
  • Only option for offering a ‘Buy X get Y’ promotion.
Costs/fees No fees for using each tool, however, discounts are seller funded.
Customer visibility Coupons deal page, search, product detail page (top), cart. Today’s deals page, search, product deal page (‘was’ price shown to customers). Detail page, cart
Types of discounts Percentage off or fixed-dollar amount off (for example, 20% off or $5 off) Percentage off

Free item or

Percentage off / fixed-dollar amount off

Minimum discount 5%–80%, no minimum for pre-set cash discount (for example, $5 off)
  • 25% for Deal of the Day
  • 15% for Lightning Deal,
  • 10% for Best Deal
1%–99%, no minimum for pre-set cash discount (for example, $5 off)
Discount period 1–90 days (configurable)
  • 1 day for Deal of the Day
  • 8 hrs for Lightning Deal
  • 14 days for Best Deal
Unlimited (configurable)
No. of SKUs

Better for a smaller number of SKUs (max. 50 SKUs per coupon)

Does not allow bulk upload or grouping.

Better for a smaller number of SKUs (max. 90 SKUs per deal)

Allows bulk upload.

No limit
Customer usage limits

One per customer or unlimited.

Target customers All or Prime only All All
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