We have a wide variety of tools available for promoting and running discounts on products. Hence, it is important to know which type of discount is best for your situation. The table below outlines the features of each discount type: Promotions, coupons, and deals.
(including deal of the day, Lightning, and Best deals)
(including clipping coupons)
|Costs/fees||No fees for using each tool, however, discounts are seller funded.|
|Customer visibility||Coupons deal page, search, product detail page (top), cart.||Today’s deals page, search, product deal page (‘was’ price shown to customers).||Detail page, cart|
|Types of discounts||Percentage off or fixed-dollar amount off (for example, 20% off or $5 off)||Percentage off||
Free item or
Percentage off / fixed-dollar amount off
|Minimum discount||5%–80%, no minimum for pre-set cash discount (for example, $5 off)||
||1%–99%, no minimum for pre-set cash discount (for example, $5 off)|
|Discount period||1–90 days (configurable)||
|No. of SKUs||
Better for a smaller number of SKUs (max. 50 SKUs per coupon)
Does not allow bulk upload or grouping.
Better for a smaller number of SKUs (max. 90 SKUs per deal)
Allows bulk upload.
|Customer usage limits||
One per customer or unlimited.
|Target customers||All or Prime only||All||All|