Amazon is dedicated to ensuring that goods do not violate or infringe a Rights Owner's intellectual property (IP). Rights Owners can report infringing content that they find on Amazon and share answers to frequently asked questions on how Amazon handles infringement complaints.
If you are a Rights Owner with a registered trademark, you may be eligible to enrol your brand in the Amazon Brand Registry. Amazon Brand Registry provides access to powerful tools, including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.
To learn more and start the enrolment process, click here.
To submit a notice of IP infringement, you must be the Rights Owner who owns the IP being reported or an agent with permission from the Rights Owner to submit notices on their behalf. Do not forget to provide your contact details (name, address, phone number, email address, secondary contact details) when you report infringement.
If your brand is enrolled in Amazon Brand Registry, you can submit a report via the Report a Violation (RAV) tool or through our Report Infringement form. Rights Owners who do not have a brand enrolled in Amazon Brand Registry can submit via the Report Infringement form. In addition, it is a requirement that a notice submitter be logged into an Amazon account in order to use the Report Infringement form or Brand Registry's RAV tool.
You can submit a trademark, copyright, patent, or other IP claim.
You should include the following information in your report:
Do not submit more than one type of IP violation per notice. In order to ensure quality and quick resolution of your notices, we will only process the specific complaint type that you have chosen in the Report Infringement form or RAV (such as, patent, trademark, or copyright). The following are examples of submissions that contain more than one complaint type within a notice:
Do not submit retractions of complaints through the Report Infringement form or Brand Registry. A seller may contact you requesting a retraction, and if relevant, you can notify Amazon through the appropriate email queue (as provided by the seller).
A trademark is a word, symbol, or design (such as a stylised brand name or logo) that a company uses to identify its goods or services and to distinguish them from other companies' goods and services. Generally, trademark laws exist to prevent customer confusion about the source of goods or services.
A trademark owner usually protects a trademark by registering it with a country-specific trademark office (such as IP Australia). In some cases, a person or company might have trademark rights based only on the use of a mark in commerce, even though the mark was never registered with a country-specific trademark office. Those rights can arise because use of a similar mark may be misleading or deceptive in contravention of the Australian Consumer law or because recognition of the mark gives rise to goodwill with your customers. Unregistered marks that are recognised by the public are known as “common law” trademarks and have rights of exclusive use that can be more limited.
Example: Trademarks are often displayed on Amazon's product detail pages in the form of product and brand names listed on a product detail page. For example, the "Pinzon" by Amazon trademark appears above the product title in the brand value portion of the product detail page shown below.
A copyright protects original works of authorship, such as videos, movies, songs, books, musicals, video games, software, paintings, etc. Generally, copyright law is meant to incentivise the creation of original works of authorship for the benefit of the public. To receive copyright protection, a work of authorship must be created by an author, and must have some amount of originality. If someone is the author of an original work, then they typically own the copyright in that work. Copyright in a movie is generally owned by the producer, although there may be underlying copyright in the script, the music, and the performances, copyright in a photograph is owned by the photographer (subject to some exceptions). A sound recording can involve copyright held by the record company, the performer, the author of the words, and the author of the music.
A copyright owner is automatically entitled to protection by copyright on creation of the work or assignment of the relevant rights. You can generally use your own copyrighted images on product detail pages to sell a product; however, you should not take images from other sources and add them to product detail pages without the Rights Owner’s permission.
Example: The owner of the Pinzon brand took the photos of the towels shown below and owns the copyright of the sheets images. If a seller were to copy these images to sell their product on another product detail page, that seller could be violating the Rights Owner's copyright of the sheets images.
A patent is a form of legal protection for inventions. An issued patent grants its owner the right to exclude others from making, using, or selling the invention for a fixed number of years. In the Australia, there are two principal types of patents: Standard patents and Innovation patents.
Standard patents, the most common kind of patent, can be granted for a new machine, article of manufacture, composition of matter, process, or improvement to any of those, and generally protect the structure and functions of a product rather than how it looks. A utility patent is different from a trademark in that it protects an invention (such as a new machine) rather than a word or logo used to identify the source of the product. A utility patent is different from a copyright in that it does not protect the manner of expression of content of a creative work like a book or a picture, but instead protects a specific invention, such as a new method of printing books or a new type of camera.
Innovation patents are like standard patents but are granted in relation to a new innovative step rather than an inventive step. The innovative step might relate to new device, substance, method, or process. The period of protection of an innovative patent is shorter than the period of protection for a standard patent.
Designs applied to a product can also be protected by registration. Design registration protects the unique look of a product, including its shape, configuration, pattern, or ornamentation but does not cover the functions of a product.
A Rights Owner can report an ASIN, seller, or product detail page content when submitting an IP infringement notice. The following are the different types of infringement notices:
ASIN-Level Infringement: If a product or product packaging available on Amazon bears your trademark but you do not make that product, then you may report the entire ASIN, or entire product detail page, for trademark infringement.
Seller-Level Infringement: If you believe that a particular offer from a Seller is listing a product that infringes your trademark, then you may report that offer as infringing. However, expect the product detail page and ASIN to remain live if you report an offer. When you report an offer, and not an entire ASIN, you are only referring to the offer for infringement, not the entire ASIN or product detail page. It is also helpful to provide a test buy with a valid Order ID to support your report.
Product detail page Infringement: If your trademark is being used on the product detail page, but the product being sold is not your product, you may report use of the trademark on the product detail page as infringing.
ASIN-Level Infringement: If a product or its packaging is using your copyrighted work, such as text or images, without your permission, then you may report the entire ASIN for copyright infringement.
Seller-Level Infringement: If you believe that a particular offer from a Seller listing a product infringes your copyright, then you may report that offer as infringing. However, expect the product detail page and ASIN to remain live if you report an offer. When you report an offer, and not an entire ASIN, you are only referring to the offer for infringement, not the entire ASIN or product detail page. It is also helpful to provide a test buy with a valid Order ID to support your report.
Image or Text Infringement: If your copyrighted image is used on a product detail page without your permission, then you may report the image as infringing. However, expect the product detail page and ASIN to remain live if you report an image or text. When you report an image or text, and not an entire ASIN, you are only referring to the image or text for infringement, not the entire ASIN or product detail page.
Design: If an ASIN or product on Amazon is infringing your design patent, then you may report the entire ASIN. If we accept your report, we will remove the ASIN.
Utility: If an ASIN or product on Amazon is infringing your utility patent, then you may report the entire ASIN. It is helpful to provide a court order or an International Trade Commission order finding infringement of the reported patent with your notice
Exclusive Distribution and Minimum Advertised Price (MAP) Agreements: Amazon respects a manufacturer's right to enter into exclusive distribution agreements for its products. However, violations of such agreements do not constitute intellectual property rights infringement. As the enforcement of these agreements is a matter between the manufacturer and the resellers, Amazon does not assist in this type of enforcement activity.
Compatibility: Amazon does not enforce notices seeking to remove true statements indicating compatibility with trademarked products. If a product detail page clearly and truthfully states the product being sold on that page is compatible with a trademarked product, Amazon will not take action on a notice directed to the use of the trademarked term.
Location: If you are reporting infringement of a registered trademark or patent, your registered trademark or patent must be registered in the country where you are reporting the infringement. Amazon does not take action on intellectual property notices concerning registered trademarks or patents from countries other than the country for which takedown is requested. For example, if you have a trademark registered in Italy, and you ask Amazon to remove an ASIN from Amazon.com in the United States, Amazon will likely reject your notice.
Parallel Import: Amazon does not accept notices directed to parallel import claims in Australia if the notice establishes relevant IP in relation to product where parallel imports are not allowed.
If you are a brand enrolled in Amazon Brand Registry, use the Report a Violation tool.
If your brand is not enrolled in Amazon Brand Registry, use our public-facing Report Infringement form.
If a seller's offers are infringing on your intellectual property or a product sold on Amazon is infringing your intellectual property, you can use RAV or the Report Infringement form to report one of the following:
Once you have determined which ASINs to report, the seller IDs are automatically populated in our systems by the Report Infringement form and RAV.
Both RAV and the Report Infringement form will auto-populate a list of sellers that are listing an ASIN or product detail page once you provide either an ASIN or URL. Select either ALL sellers or the Specific sellers option when submitting your report of intellectual property infringement.
You will receive a confirmation message that we are reviewing your notice. We will send you a follow-up message once your notice has been processed.
If your notice is valid, we will inform the responsible sellers about your claim and share your secondary contact information with them should they have any follow-up questions.
If your notice of infringement is accepted, we will remove the content that you reported and take appropriate action against the responsible sellers. However, specific actions are confidential.
If your notice of infringement is rejected, we will not remove the content that you reported and we will not take action on the seller. You will receive a notification with the reason for rejection of your notice.