This article applies to selling in: Australia

Swimming and Flotation Aids

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

Amazon’s policies require that Aquatic Toys sold through the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply and submit the following to child-safety@amazon.com.au

  1. Company name
  2. Seller ID
  3. Email address
  4. Phone number
  5. A list of Swimming & Flotation Aid ASINs you are applying to sell
  6. Image of Labelling requirement displaying on the Product
  7. Documentation from a testing laboratory or organisation is required to confirm the product was tested and found to comply with the applicable standards listed in the following table:
    Product Certification Requirement
    Swimming & Flotation Aid The Swimming & Flotation Aid shall comply with the following:
    • AS/NZS 1900:2014 Flotation aids for water familiarisation and swimming tuition (The Consumer Goods (Swimming and Flotation Aids) Safety Standard 2017)

Note: You certify that all materials that you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

What is a Swimming & Flotation Aid?

Swimming and flotation aids come in several forms that children can either wear, have attached to their bodies or sit in, to gain confidence through water familiarisation or to assist them in acquiring unaided buoyancy through swimming tuition. Swimming and flotation aids may be designed as, but are not limited to, armbands or cuffs, attached rings, seats, or swimming vests.

The mandatory standard applies to swimming and flotation aids made for children under 14 years of age.

The mandatory standard excludes:

  • a flotation toy
  • an unattached flotation device
  • an article only designed for therapeutic use
  • an article designed for use by disabled persons
  • a personal flotation device for use in boating or other recreational water activities.

Additional useful information

Potential Testing Facilities (note that this information is only to be used as a guide)

In Australia


  1. Viclab (Victoria Australia)

In China


  1. Intertek Consumer Goods Division (Shanghai)
  2. Bureau Veritas Consumer Products (Shanghai)
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