Frequently Asked Questions on Holiday Season

To help you manage the holiday season effectively, we have put together the following FAQ for successful selling:

How do I win a featured offer?

To win a featured offer, ensure that both you and your listed items are eligible for it, see Become Buy Box eligible for more information. Being eligible to participate in the featured offer doesn't guarantee a win, but you can increase your chances of winning by following the tips on the Winning the Buy Box help page.

How do I show my listing information on the product detail page?

Detail pages are shared with other sellers who can offer the same product. Amazon chooses what information to include on the product detail page, based on manufacturer and seller contributions. To know more, refer to Product detail pages and offers.

How do I create sponsored products?

Detailed instructions are available on the Create a Sponsored Products campaign help page.

How do I create a promotion?

You can run several types of promotions. Learn more about the types of promotions and their benefits on the Create a Promotion help page.

How do I manage delivery time?

Instructions on how to manage your delivery time are available on the Manage your delivery help page. You can also refer to Seller University content on Managing Orders.

How do I send inventory to Amazon?

Instructions on how to send inventory to Amazon are available on the Inventory help page.

How do I check the status of shipments to Amazon's Fulfilment centres?

From the Shipping Queue page, you can monitor the status of your shipments to Amazon's Fulfilment centres. See Track your shipment for more information.

How do I list products requiring approval?

We want customers to be able to shop with confidence on Amazon. For certain products and categories, Amazon might require additional fees, performance checks, and other qualifications. To know more, refer to the Products that require approval page.

Where can I find a Buyer message template?

You probably have a handful of messages that you frequently send to buyers. Rather than rewrite the same message each time, you can create templates for the most common messages that you send to buyers using instructions on the Buyer-Seller Message templates page. You can also refer to the Buyer-Seller Messages FAQ

How do I handle returns?

For FBA: You can find a list of returned FBA purchases in the FBA customer returns report. When a customer returns an item, we assess the condition (disposition) of the returned item before processing the return. See FBA customer returns report help page for more information.

For MFN: Remember, to ensure a consistent experience for buyers you must match or exceed Amazon's return policies. See Manage returns for more information. You can also refer to the Returns FAQ help page.

Helpful Links

Holiday season best practices

Listing status for holidays

Holiday selling requirements in Toys & Games