This article applies to selling in: Australia

Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

  • Any product on which you offer a discount must be eligible for Prime shipping in all regions within the country. Here’s how you can sign up for FBA.
  • Any product on which you offer a discount must be in new condition.
  • Any product on which you offer a discount must have at least a three-star rating or no rating. Please note that these criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc. .
  • The discount must be at least 10% off the lowest price offered in the last 14 days. Please note that these criteria may change for discounts specific to special events such as Prime Day, Black Friday etc.
  • Not a restricted product or offensive, embarrassing or inappropriate product.
  • Any product on which you offer a discount must comply with customer product reviews policies.
  • Any product on which you offer a discount must be compliant with pricing policies. For more information, go to Amazon Policy on reference prices.
  • The Prime Exclusive Discount price must be lower than reference price (that is, list price or was price). For more information, go to Reference prices and Show a reference price to your products .
Note: If the product on which you offer a discount does not meet the above criteria, your discount will not be published.

If your offer meets the criteria for a Prime Exclusive Discount:

  1. In the Advertising tab in Seller Central, select Prime Exclusive Discounts
  2. Download the Discount Upload template spreadsheet and fill your product and pricing information
  3. Click Create Discount at Prime Exclusive Discounts page, enter the name of discounts, date, and upload the filled out promotion upload spreadsheet
  4. Review and edit the information of products that fail to meet the criteria mentioned above in Review stage and submit

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