This article applies to selling in: Australia

Alcohol approval requirements

Amazon limits the addition of new sellers in certain categories to ensure a high level of quality so that customers are able to buy with confidence from all Amazon sellers. In order to sell Alcohol products, including alcoholic beverages, you must meet the requirements listed below. While our site-wide selling guidelines still apply, bear the additional requirements for this category in mind.

Seller requirements

  • You must be registered as a seller on the Professional Selling on Amazon program.
  • You must have an inventory of more than one product in this category.
  • You must have a return delivery address in the local country or provide free delivery.
  • You must be able to provide local language support for customer service in the marketplace in which the sale is intended.
  • Your own company website is not required, but it is helpful to use for review during the application process.
  • You must provide acceptable documentation (for example, valid invoices) and other information that we request about the products that you intend to sell.

Product requirements

  • The products that you sell must be new.
  • All products must be intended for sale within Australia and comply with all laws and regulations of Australia.
  • For each product, a valid bar-code (product identifier) registered and associated with the product is required.
  • All alcohol products offered for sale on must be intended for sale in Australia and comply with all applicable Australian laws and regulations, including, but not limited to, labelling regulations (such as Food Standard 2.7.1 - Labelling of Alcoholic Beverages and Food Containing Alcohol).
  • All alcohol products offered for sale on must be labelled in English.
  • All expiration dates must be in Australian format: DD/MM/YYYY.
  • All products must clearly state the alcohol content and number of standard drinks for these products.

Document requirements

  • All sellers of alcohol must hold and provide a valid and current Australian Liquor License.
  • A signed Declaration Letter confirming that your carrier performs Age Verification Delivery (AVD) for alcoholic products.

Next steps

If you are able to meet all of the requirements listed above, you can request approval during the listing creation process.

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