This article applies to selling in: Australia

Infant formula approval requirements

Amazon limits the addition of new sellers in certain categories to ensure a high level of quality so that customers are able to buy with confidence from all Amazon sellers. In order to sell infant formula, you will have to meet the requirements listed below. While our site-wide selling guidelines still apply, please bear in mind the additional requirements for this category.

Seller requirements

  • You must be registered as a seller on the Professional Selling on Amazon program
  • You must have an inventory of more than one product in this category.
  • You must have a return delivery address in the local country or provide free delivery.
  • You must be able to provide local language support for customer service in the marketplace in which the sale is intended.
  • Your own company website is not required, but it is helpful to use for review during the application process.
  • You must provide acceptable documentation (for example, valid invoices) and other information that we request about the products you intend to sell.
  • You must be able to provide a photo of the labels of the products you wish to sell.

Product requirements

  • The products that you sell must be new.
  • All products must be intended for sale within Australia and comply with all laws and regulations of Australia.
  • For each product, a valid barcode (product identifier) registered and associated with the product is required.
  • All products offered for sale on an Amazon website must (as a minimum) be labelled in English.
  • All product labels must be in English
  • All products must meet the requirements set out in Food Standard 2.9.1

Next steps

If you are able to meet all of the requirements listed above, click Request Approval during the product setup process. By clicking the button, you are confirming that you have reviewed the requirements above and that you want to apply to sell in the Health & Personal Care category. We will contact you to request additional required information after you have submitted your request to sell.

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