To protect customers and maintain their trust, we place selling restrictions on certain products. We may place restrictions to ensure that products sold in our store are safe, authentic or meet local and regional regulations.
For certain restrictions, Amazon requires sellers to submit an application through Seller Central for review. If your request is approved, you will be able to list the product. However, we may not be accepting applications for every product we place selling restrictions on.
For existing products in our store, you can see whether approval is required by searching for the product that you want to list in Add a Product. Click Show limitations to view which approvals are required.
For new products not in our store, we recommend searching for similar products in Add a product. Selling restrictions present for existing products similar to yours are likely to be present when you create your listing.
You can also refer to Categories and products that require approval to see whether the product type or category that you intend to list in has selling restrictions.
Selling restrictions are either placed on individual products or groups of similar products (such as products belonging to the same brand). Selling restrictions may be placed on the following attributes:
Some products may have overlapping selling restrictions that will require you to submit separate applications to become approved to sell a single product. For example, you might need to submit an application for the brand in addition to the sub-category that the brand is listed in.
From the Seller Central home page, click Catalogue menu and select Add a product.
We are not accepting applications to sell that product currently. Check back often as selling restrictions may change over time. Selling Partner Support is unable to provide additional information regarding these decisions.
When you open an application by clicking Apply to sell in Add a product, a draft is automatically created on your Selling applications Selling applications dashboard. From the dashboard, you can open your draft to review requirements and submit your request, view the status of your submitted applications or re-apply. You can also search for applications by type (for example, ASIN, brand category).
Requirements vary by product. You can review approval requirements for your product by clicking Apply to sell on the Add a product page and then clicking Request approval on the next page.
When asked to upload documents such as purchase invoices, pictures of your physical product or compliance documents. Ensure that the document you provide meets all requirements listed on the Selling application page. If any information is missing or a requirement is not met, your request will be declined.
Review the correspondence that we sent to your case log or email the client and review the approval requirements again. Your documents may not have passed our review. You’re welcome to submit a new application, provided that you upload new documents for review.
We have determined that you are not eligible to sell this product at this time. Selling Partner Support is unable to provide additional information regarding these decisions.
As our catalogue grows, we continuously make new determinations for which products should be restricted based on a number of factors. Even if you were selling your product before, you may be subject to new restrictions for the following reasons:
You may refer to the Amazon Brand Name Policy page.