The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:
|Field Name||Required Information|
|Display Name||The name displayed to buyers for your Amazon listings and on your Seller Profile|
|Customer Service Email||The e-mail address customer messages will be delivered to|
|Customer Service Reply-To Email||The e-mail address Amazon will use when buyers reply to our order confirmation e-mails|
|Customer Service Phone||The phone number displayed to buyers on your Seller Profile.|
|Storefront Link||Optional. You can enter a final string to create a "friendly" URL to your Amazon Storefront.|
You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:
When you register your Amazon seller account, you are required to provide information about your business.
You add or change this information at any time by following these steps:
The business information you provide to Amazon appears in the different sections of the Seller Account Information page.