This article applies to selling in: Australia

Squishy toys

Important: If you supply products for sale on Amazon, you must comply with all federal, state, local laws, and Amazon policies applicable to those products and product listings.

Amazon’s policies require that squishy toys sold through the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply and submit the following to child-safety@amazon.com.au.


  1. Company name
  2. Seller ID
  3. Email address
  4. Phone number
  5. A list of Squishy Toy ASINs you are applying to sell
  6. If you are a reseller of these products, a letter from the manufacturer demonstrating that you are an authorised reseller
  7. Documentation from an accredited testing laboratory or organisation is required to confirm the product was tested and found to comply with the applicable standards listed in the following table:
Product Certification Requirement
The squishy toy shall comply with the following:
Squishy toys AS/NZS ISO 8124.1:2002 (including CPN amendments #14 of 2003) and AS/NZS ISO 8124.3:2003 (including CPN amendments #1 of 2009)
Note: You must certify that all materials that you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

What is a squishy toy?

Squishy toys ("squishies") are foam-based toys that are if squeezed will slowly reform into their original shape.

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