This article applies to selling in: Australia

Fulfilment by Amazon (FBA)

Fulfillment by Amazon programs and services can help you grow your business and reach more customers. With FBA, you send your products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

What is fulfilment by Amazon?

You sell it, we ship it.

The benefits of using FBA include:

  • Eligible for free shipping on qualifying orders: with FBA, your products are eligible for the Amazon Prime badge, and customers can get free shipping on eligible orders.
  • Trusted customer service and returns: FBA listings are displayed with a Amazon-managed Delivery logo, so customers know that packing, delivery, customer service, and returns are all handled by Amazon.
  • Fulfill orders from other channels: FBA can fulfil your orders from other sales channels using your inventory stored at an Amazon fulfilment centre through Multi-Channel Fulfilment.
  • And more: Your customers also benefit from a growing assortment of other benefits, such as gift wrapping and as fast as one business day delivery.

How to use FBA

You can start using FBA by following these steps:

Step 1: Create your product listings: Add your products to the Amazon catalogue one at a time, in bulk, or by integrating your inventory management software with Amazon APIs. When listing your products choose Fulfilment by Amazon as the shipping method.

To learn more, visit Product detail pages and offers and offers and offers and List products for Fulfilment by Amazon.

Step 2: Prepare your products: Proper preparation, packaging, and labelling can help ensure your products get transported safely and securely to the fulfilment centre and made available quickly to customers. For more information, see Packaging and prep requirements and Shipping and routing requirements.

Step 3: Ship your products to Amazon: Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfilment centre. To learn more, visit Create shipments with Send to Amazon. FBA inventory storage limits apply.

Step 4: Amazon stores your products: Once your products are received at the fulfilment centre, they are available for customers to buy. For more information, see How Amazon receives and stores your inventory.

Step 5: Amazon ships your products: Amazon fulfils customer orders placed directly on Amazon.com.au and ships the products to customers from our network of fulfilment centres. For more information, visit Manage FBA orders.

Convert existing inventory to FBA

If you’re already an Amazon seller, you can convert existing inventory to FBA. If you are not already registered, please enable FBA services on My services.


  1. On the Manage Inventory page, select the products you want to sell through FBA.
  2. Select Change to Fulfilled by Amazon from the drop-down menu.
  3. If you want to continue creating your shipment, click Convert & Send Inventory. If you want to keep adding inventory before creating your shipment, click Convert only.
Tip: Make sure to review our FBA best practices when selecting products to ship to FBA.

Watch the Seller university video series beginning with How FBA works for a quick introductory guide to FBA and learn about the shipment creation process by viewing the Send to Amazon Workflow series.

For a quick introductory guide to the shipment creation process, watch the seller university video series beginning with How FBA works.

See also

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates