The budget you set for your coupon is based on the discount you offer to customers.
Example: You are offering an AUD 4.00 coupon on an AUD 25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (that is, customers buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:
AUD equivalent of the discount you are offering x number of redemptions
(AUD 4.00 x 50) = AUD 200
In this example, your budget will be depleted by AUD 200 the following day as a result of the customer redemptions of your coupon. We will take your coupon offline once your budget is 80% utilised.