In many product categories, you have the option of supplying a reference price, such as a list price (for example, a Manufacturer's Suggested Retail Price or MSRP). These reference prices might be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.
A reference price may consist of:
If you do not have a RRP or a pre-discounted price that meets these criteria, please make sure that you only provide one single selling price. If Amazon cannot verify a reference price you provide, we may suppress it.
The strikethrough price displayed for your Deal should display the price at which you made substantial sales of the product. If we consider that the Deal discount displayed is misleading, we reserve the right to cancel your Amazon Deal at any time to protect our customers
If Amazon considers that the Deal discount displayed is misleading, we reserve the right to cancel your Amazon Deal at any time without notice, to protect our customers and the Deals experience.
You discounts must respect any legal minimum and maximum durations. Allow intervals in-between discounts to ensure a good customer experience.
Your discounts and Deals must respect any duration requirements or restrictions under Australian law.