This article applies to selling in: Australia

A+ content FAQ

How do I get access to create A+ content?

This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. Once you’ve been approved, you’ll only be able to add A+ content to products that are part of your approved brand catalogue.

If you have registered your brand but still do not have access to A+, contact Brand Registry.

About Basic and Premium A+ content

Basic A+ content allows sellers to highlight products and share their brand story by adding pre-formatted text and image-based modules to the detail page for their products. Basic A+ content is available to all sellers at no cost.

Premium A+ content provides the best-in-class detail page experience available for supplemental marketing information, enabling sellers to use differentiated content such as video, image carousels, and enhanced comparative tables to tell their brand story and showcase product information on the marketplace. Premium A+ is a paid feature.

Why should I add A+ content to my listings?

You can use this opportunity to answer your customer’s most common questions by providing relevant product details. These details may help drive more rapid purchase decisions and reduce the likelihood of having products returned.

Can I add comparison charts to my content?

Yes. You now have access to six additional modules:

  • Comparison chart
  • Single image and sidebar
  • Four image highlights
  • Single image and Specs Detail
  • Single image and highlights and
  • Image and light text overlay
You can find these modules on the Select new module page when you add a module to your A+ template.

Is there a fee for creating content?

No, we do not charge any fee for adding A+ content. If we implement a fee for new types of A+ content in the future, we will make an announcement in the A+ content tool ahead of time so that you know about any change, and your existing content will not be affected.

I received an error message that an ASIN has a retail contribution. Why is that?

This message means that the ASIN already has A+ content contributed by a retail vendor at Amazon. We are currently unable to give you access to add A+ content to these ASINs.

I received an error stating that ‘The ASIN referenced by this SKU is not recognised as part of your brand’.

This message means that the ASIN is not properly being mapped to your brand. This is usually caused by inaccurate listing data on the ASIN. You can update the data by selecting Edit on that ASIN in your Manage Inventory tools in Seller Central. The most common data points that need updating are:

  1. The brand name listed on the ASIN does not match the brand name as approved by Amazon’s Brand Registry. These need to 100% match. Adding spaces or hyphens will lead to a mismatch.
    Note: Brand name is case sensitive.
  2. Inaccurate GTIN or key attribute. When you registered your brand, you provided a GTIN or selected a key attribute (KA). This attribute must be included in your ASIN listing data. The most common GTIN/KAs are:
    1. UPC
    2. Part number
    3. Model number
    4. Style number
    5. Catalogue number
  3. The item type category which closely matches the ASIN product type should be selected in the listing details.
If you still receive this error after verifying these data points, please contact Amazon Brand Registry for assistance.

Does the current product description remain on the ASIN after adding A+?

No, the A+ content will hide the current plain-text product description. Ensure that your A+ content includes all the necessary details from the plain-text product description field if you feel they are needed. Even though the plain-text product description is not shown, it is still best practice to make sure that changes you make to the EBC product description text are also reflected in that field as well in Manage your inventory page.

Can I publish my content to ‘From the manufacturer’ on the detail page?

No, this section is reserved for A+ content from retail vendors. A+ from sellers will appear in the Product Description section of the detail page.

Do I have to fill the entire template with images and text?

No, the templates represent the maximum amount of content you can upload. You can leave image or text boxes empty and still produce quality content. We do suggest that you include both images and text to achieve the desired result of providing the buyer with the most thorough content.

Am I required to submit image keywords when I upload an image?

Yes, you are required to submit image keywords, also known as alt-text, when uploading images. Image keywords should consist of a simple sentence describing the image (for example, Blender on kitchen counter next to fruit, yoghurt, orange juice, and a smoothie glass). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.

Why am I getting an error that says ‘Remove the following keywords from your content before submitting’?

All text entered in A+ content, including in text boxes, image keywords, and text embedded in images, is subject to both automated and manual review, and validated against a list of prohibited keywords and keywords that may be prohibited in certain contexts. When A+ content systems detect one or more prohibited keywords in your content, A+ Content will prevent you from submitting until the words have been removed. Search your text boxes, image keywords, and text embedded in your images for the keywords used while uploading your product images. Remove the text and resubmit by clicking Preview > Submit.

What ASINs can I add content to?

You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry and have an offer for. If the ASIN has A+ content contributed by an Amazon retail vendor, you will not be able to add or edit content.

How many submissions can I have at once?

The system allows you to have 20 pending submissions in review at one time.

Do I need to know the SKUs, or can I apply A+ to products at the ASIN level?

You previously needed to use SKU to publish A+ (previously enhanced brand content) to a product in Seller Central. Now, you can use ASIN.

Should I edit the parent ASIN or child ASIN?

You can apply A+ to parent or child ASINs or both within an ASIN family, and across ASIN families. To apply A+ to ASINs, after creating A+ content, add any ASIN from an ASIN family to the search box in the ASIN management section to find all the ASINs in a family, then select the ASINs that you want and click to apply content.

My content is not showing on the detail page, what should I do?

Look at your A+ Content dashboard to ensure that the content has already been reviewed. If the content status is rejected and the status is Not approved, revise and resubmit your content. If the content has been approved, check the Applied ASINs. If your ASIN shows Error, click Details to see the error message. If your content is not available on the detail page, even after 24 hours of your last activity (date and time) and the content status is Approved and the ASIN status shows Published, a technical error has probably occurred with the publishing process. This can often be resolved by resubmitting your content to re-drive the publishing process. If this does not help, contact Amazon Selling Partner Support to report the issue.

Will the image size vary when I upload them?

Your images will be re-sized to fit the maximum sizes listed next to each template box if they are too large. But the images will not be re-sized if they are smaller than the template limits. You can crop and scale your images directly in the tool.

Once I’ve submitted my content, how long will it take to appear on the detail page?

Your contribution will generally be approved or rejected with necessary revisions outlined in the rejection reason within seven working days of submission into our systems, although review may take longer during peak periods. During review, your submission will show as In review in your A+ content dashboard. If approved, your submission will generally appear on the detail page within 24 hours of it being published.

Can I edit or delete content I’ve submitted for an ASIN?

Yes, you may make edits to the content in the A+ content page accessed from the Advertising tab in Seller Central. Search for the ASIN in the search box and, from the ASIN details page, click on the active A+ content. You can edit the content and resubmit for approval. The submission will go through the moderation process again, but your existing content will stay on the detail page of all applied ASINs until your new submission has been approved. To delete content you have previously submitted from one or more applied ASINs, remove the ASINs from the Applied ASINs section of the Content detail page in Seller Central.

Can I begin my page and finish it later?

Yes. Make sure that you save your work as a draft before you exit the application, or your work will be lost.

Can I use HTML on this tool?

No, we do not allow HTML content.

What should I do if I see ‘reduce KB size’ when I preview my content?

Our system has a maximum size limit for the content that you submit. This is a system requirement that cannot be overridden, so you must fix it before submitting. If you receive this error, then you probably need to reduce the file size of the images you attempted to upload or reduce the number of images added. All templates can have content added to every slot and still remain within the size limit if you adjust the image file size properly.

Can I copy content from one ASIN to another?

Yes. Once your A+ content has been approved, you can apply it to multiple ASINs and the content will be published on the detail pages of the applied ASINs. You can also duplicate the A+, make edits, and apply the new A+ to other ASINs.

Is this the same as Amazon Business Enhanced Content?

No, the Amazon Business Enhanced Content tool lets you upload separate file documents to the detail page. The A+ Content tool lets you enhance your product description with additional rich media assets.

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