This article applies to selling in: Australia

What happens to my price if...

Prices change automatically within the minimum and maximum prices (optional) that you set. If you did not set a maximum price, Automate Pricing will protect customer trust on your behalf by ensuring that your offers are not priced significantly higher than recent prices so that your offers remain eligible to become the Featured Offer (Buy Box). To help you understand how Automate Pricing works, this table describes what happens to your rule or price under certain circumstances.

Event Result
You establish a higher than / lower than Buy Box rule, then you win the Featured Offer Your rule will stop repricing once you are the Featured Offer (Buy Box) price. When there are multiple Featured Offers (multiple Buy Box), your rule will also stop repricing if you are one of the Featured Offers.
You establish a higher than / lower than lowest price rule, then you are the lowest price Your rule will ensure you keep your pre-defined increment below the second lowest price. For example, if the second lowest price rises from $20.00 to $22.00, and your rule beats the lowest price by $0.50, then your price will change to $21.50.
The Featured Offer (Buy Box) / Lowest Price falls far below your minimum price (for example, your rule is beat Buy Box by $0.10 and your minimum price is $20.00. The Featured Offer price is $19.00) Your price will reach your minimum level. For example, if your rule is beat Buy Box by $0.10 and your minimum price is $20.00, when the Buy Box goes to $19.00 your price will remain at $20.00.
You and another seller using Automate Pricing both have pricing rules on the same ASIN Your price will settle to the final level dictated by your rule and the other seller's rule. For example, if you and the other seller both have the rule "Stay below the lowest price by $0.10", your minimum price is $10.00, and the other seller's minimum price is $10.50, rather than trigger numerous price changes in small increments, your price will go to $10.40, and the other seller's price will go to $10.50.
You are the only seller on an ASIN and you implement a Buy Box / Lowest Price rule Your price will not change until there is a relevant offer on the ASIN.
You remove your minimum or maximum price via another method, such as a feed upload, Manage Pricing, or Manage Inventory, or you update your minimum price or maximum price to an invalid amount. Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
You stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing, or Manage Inventory.
You delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing, or Manage Inventory.
You change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a SKU to a Buy Box / Lowest price rule but did not set a maximum price since it is optional (for example, my rule is beat Buy Box by $0.10 and my minimum price is $20.00. The Featured Offer price is $50.00) Your price will be set based on your rule parameters. In this example, your price will be $49.90.
Event Result
I establish a higher than / lower than Buy Box rule, then I win the Featured Offer (Buy Box) Your rule will stop repricing once you are the Featured Offer (Buy Box) price. When there are multiple Featured Offers (multiple Buy Box), your rule will also stop repricing if you are one of the Featured Offers.
I establish a higher than/lower than lowest price rule, then I am the lowest price

Your rule will ensure you keep your predefined increment below the second-lowest price. For example, if the second-lowest price rises from $20.00 to $22.00 and your rule beats the lowest price by $0.50, then your price will change to $21.50

The Featured Offer (Buy Box)/lowest price falls far below my minimum price (for example, my rule is to beat Featured Offer (Buy Box) by $0.10 and my minimum price is $20.00. The Buy Featured Offer price is $19.00)

Your price will reach your minimum level. For example, if your rule is to beat Featured Offer (Buy Box) by $0.10 and your minimum price is $20.00, when the Featured Offer (Buy Box) goes to $19.00, your price will remain at $20.00.

Another seller and I using Automate Pricing both have pricing rules on the same ASIN

Your price will settle to the final level dictated by your rule and the other seller’s rule. For example, if you and the other seller both have the rule “Stay below the lowest price by $0.10”, your minimum price is $10, and the other seller’s minimum price is $10.50, rather than trigger numerous price changes in small increments, your price will go to $10.40, and the other seller’s price will go to $10.50.

I am the only seller on an ASIN and I implement a Featured Offer (Buy Box)/lowest price rule Your price will not change until there is a relevant offer on the ASIN.
I remove my minimum or maximum price via another method, such as a feed upload, Manage Pricing or Manage Inventory, or I update my minimum price or maximum price to an invalid amount Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
I stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing or Manage Inventory.
I delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing or Manage Inventory.
I change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a used SKU to a Featured Offer (Buy Box) rule

Your SKU will not change price. Automate Pricing does not currently support the used Featured Offer (Buy Box).

I assign an SKU to a Featured Offer (Buy Box)/lowest price rule, but did not set a maximum price as it is optional (for example, my rule is to beat Featured Offer by $0.10 and my minimum price is $20.00. The Featured Offer price is $50.00)

Your price will be set based on your rule parameters. In this example, your price will be $49.90.

You set a rule to match the lowest price, with your minimum price set to $10 and your maximum price set to $20. Your price is $13 and the next lowest price is $16. Reference prices are $18. Automate Pricing will change your price to $16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to $10 and your maximum price set to $20. Your price is $13 and the next lowest price is $16. Reference prices are $22. Automate Pricing will change your price to $16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to $10 and your maximum price set to $20. Your price is $13 and the next lowest price is $16. Reference prices are $15. Automate Pricing will change your price to $15 to give you the best chance of being eligible to be the Featured Offer within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to $10 and your maximum price set to $20. Your price is $13 and the next lowest price is $15. Reference prices are $9. Automate Pricing will change your price to $10 to give you the best chance of being eligible to be the Featured Offer within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to $150 and your maximum price set to $200. Your price is $160 and the lowest price is $15. Reference prices are $20. Automate Pricing will set your price at $150 to give you the best chance of being the Featured Offer within your minimum price guardrail. However, as the price is significantly higher than recent prices, there is a risk that the offer will be ineligible to be the Featured Offer or even disqualified under the Marketplace Fair Pricing Policy.
You set a rule to match the Featured Offer price and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is the Featured Offer. Another seller has an offer for the same product on Amazon at $18. The Competitive Price increased from $13 to $15. Automate Pricing will set your price to $15 to match the Competitive Price.
You set a rule to match the Featured Offer price and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is not the Featured Offer. Seller A is the Featured Offer at $13 and seller B has an offer for the same product on Amazon at $15. The Competitive Price increased from $13 to $17. Automate Pricing will keep your price at $13 to match the Featured Offer.
You set a rule to match the Featured Offer price and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is the Featured Offer. Another seller has an offer for the same product on Amazon at $15. The Competitive Price increased from $13 to $17. Automate Pricing will set your price to $15 based on next best offer.
You set a rule to stay below the Featured Offer price by $1 and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is the Featured Offer. Another seller has an offer for the same product on Amazon at $15. The Competitive Price increased from $13 to $17. Automate Pricing will set your price to $14 based on next best offer.
You set a rule to stay below the Featured Offer price by $3 and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is the Featured Offer. Another seller has an offer for the same product on Amazon at $15. The Competitive Price increased from $13 to $17. Automate Pricing will keep your price at $13. The next best offer is $15, applying your rule would result in your price to be $12. Automate Pricing will maintain your current price at $13.
You set a rule to stay above the Featured Offer price by $4 and have selected to compare prices off Amazon. Your minimum price is set to $10 and your maximum price is set to $20. Your price is $13 and your offer is the Featured Offer. Another seller has an offer for the same product on Amazon at $15. The Competitive Price increased from $13 to $17. Automate pricing will set your price to $17 based on next best offer.
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