This article applies to selling in: Australia

Valid Tracking Rate (VTR)

Valid Tracking Rate (VTR)

Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your seller-fulfilled orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate is a performance metric that reflects those expectations.

Requirements for Valid Tracking Rate:

  • Shipment confirmation: From April 15, 2021, you must provide the following information during shipment confirmation:
    • the name of the carrier for all seller-fulfilled orders; and
    • the tracking ID for seller-fulfilled orders that are shipped with a tracked ship method.
  • Account health: From September 6, 2021, you should reach 95% Valid Tracking Rate on your seller-fulfilled shipments through over a 30-day period to keep a healthy account. We will measure the VTR for seller-fulfilled orders on a category level. VTR will be measured for all orders shipped through integrated carriers
  • Orders shipped from China directly to customers: From September 6, 2021, items shipped directly to customers through from China will be subject to specific requirements described in the section Orders shipped directly to customers from China.

Shipment confirmation

It is mandatory to enter the correct carrier name and a valid tracking number for all orders. To improve customer experience and satisfaction. provide details to track shipment.

A correct carrier name and tracking ID should be provided during shipment confirmation. Only carriers that are integrated with Amazon are shown in the drop-down list. We will continue to integrate more carriers over time. Some correct carrier names are:

  • 4PX
  • Aramex
  • Asendia
  • Australia Post-ArticleID
  • Australia Post-Consignment
  • China Post
  • CNE Express
  • Couriers Please
  • DHL
  • ePost Global
  • Equick
  • Fastway
  • FedEx
  • Sendle
  • SF Express
  • SFC
  • StarTrack-ArticleID
  • StarTrack-Consignment
  • Toll
  • UBI
  • UPS
  • USPS
  • Yanwen
  • Yun Express
This is particularly relevant for Australia Post and StarTrack, as you must provide either the consignment number or Article ID you selected when you selected the carrier.

Account health

From September 6, 2021, sellers must maintain a VTR greater than or equal to 95% on all seller-fulfilled orders. A VTR below 95% in a product category can result in:

  • restrictions on your ability to sell seller-fulfilled items within that category.
  • a negative affect on your eligibility to participate in Premium Shipping.

VTR restrictions will not affect your seller-fulfilled offers in product categories that meet the VTR requirements, nor will these restrictions affect your FBA offers.

If affected, you can submit a plan of action to request the restoration of your eligibility to sell seller-fulfilled items in the affected category and Premium Shipping options. For more information on how to appeal an account deactivation, visit Appeal an account deactivation or listing removal.

How we calculate your Valid Tracking Rate

To calculate this metric, we take the number of orders that you ship with a valid tracking number and divide it by the total number of orders that you have shipped and confirmed. VTR is expressed as percentage.

We calculate your VTR in 7-day and 30-day increments. The report uses the promised delivery date to determine which orders are included in the metric. Your VTR has a two-week lag, giving the data enough time to be statistically relevant.

For example, if you confirmed shipment for 200 orders, and 190 of those orders had a valid tracking number, your VTR would be 95% (190 ÷ 200 = 0.95 or 95%).

Note: Tracking numbers are only considered valid if they have at least one carrier scan recorded.

Packages have valid tracking if Amazon records at least one carrier scan.

Items that are excluded from the VTR calculation:

  • Heavy or bulky shipments: Domestic orders shipped by heavy or bulky freight carriers that are not integrated with Amazon.
  • Small or flat shipments: Domestic orders that cost less than $30 (including shipping charges) and are shipped using ‘Australia post regular letter service’.
  • Self-delivery shipments: Domestic orders shipped using your own delivery service.
  • International shipments (excluding orders that are shipped from China): International orders shipped from outside Australia that cost less than $50 including shipping charges.
  • Digital products: For example, audio books.

Orders shipped directly to customers from China

For items that are shipped directly to customers through from China, we require the following VTR requirements from September 6, 2021:

  • All orders that cost less than $7 AUD, including shipping charges, must use a trackable ship method that provides at least one carrier scan.
  • All orders with a cost of $7 AUD or above, including shipping charges, must use a fully trackable ship method that provides at least two carrier scans (including a delivery scan or delivery attempt).

Sellers shipping directly from China must use carriers that are integrated with Amazon. This reduces buyer contacts and improves seller feedback ratings. These integrated carriers can be used for fulfilling orders that are shipped from China (contact us if your carrier is not listed):

  • 4PX
  • China Post
  • Chokou1
  • FedEx
  • DHL
  • DHL Commerce
  • JCEX
  • SFC
  • SF Express
  • UPS
  • Yanwen
  • Yun Express
Note: Using Chinese characters to manually enter tracking information is considered invalid as Amazon currently does not support carrier names in Chinese.

See your Valid tracking rate

To find your VTR:

Go to Account Health under Performance menu and select Shipping Performance.

How to add a tracking number

Sellers using Seller Central can access ‘Manage your orders’ and click Confirm Shipment or Edit Shipment.

To add a tracking number for an order, select the Orders menu and then click Upload order related files.

Sellers using MWS API must send the tracking information in the fields CarrierName and ShipperTrackingNumber.

Request a Valid Tracking Rate report

To view a report of all orders you have shipped and confirmed and the orders that include valid tracking by category:

  1. Select Account Health from Performance.
  2. Click View details in the Shipping Performance widget.
  3. Select Performance Metrics, and select Valid Tracking Rate.
  4. Click Request Report.
  5. Select date range.
  6. Clear the Shipped late and Delivered late options to view orders with invalid or no tracking information.
Allow 72 hours for the report and metric to reflect any updates.

Best practices to successfully upload tracking information

For tracking number, verify:

  • you have entered the correct tracking ID.
  • you did not leave the tracking information blank.
  • you did not enter special characters (such as punctuation), which our system cannot recognise in the tracking information.

For carrier name:

  • if you confirm your shipment from “Manage your order”, ensure that you have selected a carrier from the dropdown in Manage Orders.
  • if you select a carrier from the dropdown in Manage Orders, do not select ‘Other’ as carrier name. If you enter a carrier name manually for integrated carriers in free text, tracking will be marked invalid.
  • If you confirm your shipments via Bulk upload feeds, refer to Confirm multiple shipments with feeds.
  • ensure you enter the correct carrier name.
  • if the carrier name is misspelled, or contains any extra words, the tracking will be marked invalid.
  • ensure the name you entered is associated with the tracking number you entered. For example, if you use DHL to ship an order, but enter “FedEx” as the carrier name, the tracking will be marked invalid.
  • check if you are using a carrier that is integrated with Amazon.

For shipment confirmation and update:

  • make sure to confirm or update the tracking information before the order is delivered.
  • if the tracking information is confirmed or updated after the order is delivered, it means the buyer was not able to track the order. This is not useful to the buyer, and the order will not count toward your Valid Tracking Rate metric.

Valid Tracking Rate (VTR)

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