This article applies to selling in: Australia

General listing restrictions

Category Restrictions

Claims made in listings must be accurate, up to date, and not misleading. A claim can be misleading if relevant information is left out or if the claim implies something that is not true. Additionally, all claims must be substantiated, especially when they concern health, safety, or performance.

Upon request, you agree to provide Amazon with documentation substantiating any claim that you include in a listing or on product packaging. Substantiation requires competent and reliable evidence and may include tests, analyses, research, studies, or other documentation based on the expertise of professionals in the relevant area. All claims require substantiation. The following are examples of claims requiring substantiation:

  • ‘Anti-microbial’
  • Reduces blood cholesterol
  • Sustainably sourced
  • 99% fat fee
  • SPF 50

Product marketing is broadly regulated by the Australian Competition and Consumer Commission (ACCC). Certain products are also subject to specific rules administered by bodies such as Food Standards Australia New Zealand (FSANZ), the Therapeutic Goods Administration (TGA), the Electrical Regulatory Authorities Council, and local consumer law advocates. For more information, see the ACCC Advertising and selling guide, the Food Standards Code, and the Therapeutic Goods Advertising Code.

Environmental Marketing Environmental claims in listings must be true, accurate, and not misleading. In addition, these claims must comply with the Australian Competition and Consumer Commission (ACCC) Green marketing guidelines, which include guidance on avoiding environmental claims that are misleading or deceptive to consumers.

For more information on the ACCC Green marketing guidelines, see:

Guarantees Sellers should be familiar with consumer guarantees that are required under Australian law. Listings must comply with the ACCC Advertising and selling guide. For more information, see the ACCC’s offering warranties website.
Jewellery See help page: Restricted products: Jewellery & Precious Gems.
Laser Products Laser products, including all laser pointers, cannot currently be listed on
Magnet Products

Amazon policy requires that all strong magnets (for example, neodymium and rare earth) must satisfy Australian product safety standards.

For more information, visit ACCC Product safety – Small high powered magnets.

Medical Devices Medical devices cannot currently be listed on
Food & Beverages

Food and beverages must comply with the Australia New Zealand Food Standards Code. Sellers should also be aware of the Food-medicine interface.

See Food and Beverage requirements and Food & Beverage for more information.

Therapeutic goods

Therapeutic goods and products that make therapeutic claims are strictly regulated by the Therapeutic Goods Administration. Most therapeutic goods are required to be listed or registered on the Australian Register of Therapeutic Goods. Examples of therapeutic goods include pain relief medication, primary sunscreens, and vitamin supplements.

See Dietary supplements, Safety selling restrictions on health and beauty products, OTC medicines approval requirements, and Drugs & drug paraphernalia for more information.


Cosmetics must comply with Australian laws, including those outlined in the ACCC’s Ingredients labelling on cosmetics: supplier guide. The Australian Department of Health has a tool to help determine whether a product is a cosmetic or a therapeutic good available here.

See also Cosmetics & skin/hair care and Safety selling restrictions on health and beauty products for more information.

Radio Frequency Devices Listings must comply with the Australian Communications and Media Authority (ACMA) standards. For more information, see Devices prohibited by the ACMA.
Replica Art, Coins & Stamps

For information on listing replica art, coins, and stamps, see these restricted products:

Testimonials, Endorsements, Feedback, and Reviews Testimonials or endorsements must not be misleading or deceptive, and must comply with the ACCC Advertising and selling guide. For example, you are required to disclose any ‘material interests’ between you and an endorser. Additionally, our feedback and product review policies prohibit paying anyone to create a review or offering gifts or refunds for the removal of product reviews or feedback.

For more information, see Prohibited seller activities and actions.

Window Coverings, Blinds, and Curtains Listings for window covering products, including blinds and curtains, must comply with all product safety standards adopted by the Australian Competition and Consumer Commission (ACCC). For more information see ACCC – Blinds, curtains, and window fittings.
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