Becoming the Featured Offer

Featured Offers are offers for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.

There are two steps to selecting offers to feature. First, we determine which items are eligible to be featured based on criteria that are designed to give customers a great shopping experience. Second, we select compelling offers to feature from among this pool of eligible offers.

To be considered for selection as the Featured Offer, first make sure that both you and your listed items are eligible. Selection then looks at a number of factors to identify the offers that customers are most likely to want, including price, availability, delivery speed, and customer service.

There are a few ways to check and make sure that you’re pricing your items competitively.

• Visit the Manage Pricing page where the Featured Offer Price column shows the winning offer, even if it isn’t yours.
• See the Pricing Dashboard for real-time data about your prices and how they compare to other offers.

Sellers who offer faster shipping options are more likely to be the Featured Offer. You can look up your available options in Shipping Settings.

We measure customer service in several different ways, and you can check your Account Health to see how you're doing. While certain metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.

Stay in tune with all aspects of your account health to increase your chances at becoming the Featured Offer and also, to earn customers' respect and trust.

You can't become the Featured Offer if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.

Other options if you don’t become the Featured Offer

Listings that are not the Featured Offer are eligible for placement in the More buying choices box (but note that Amazon does not guarantee placement in either of these locations).