This article applies to selling in: Australia

Becoming the Featured Offer

To become the Featured Offer, ensure that you and your listed items are both eligible.

Becoming eligible to be the Featured Offer does not guarantee that you will win it, but, there are a few things you can do to increase your chances.

I. Price your items competitively

There are a few ways to check and make sure you're pricing your items competitively.

  • Visit the Manage Pricing page where the Featured Offer Price column shows the winning offer, even if it isn’t yours.
  • See the Pricing Dashboard for real-time data about your prices and how they compare to other offers.
  • View your pricing recommendations in the Selling Coach Pricing report.

II. Offer faster shipping and free shipping

Sellers who offer faster shipping options are more likely to be the Featured Offer. You can look up your available options in Shipping Settings.

Note: Only items that a seller can ship to the customer's shipping address are eligible to become the Featured Offer.

III. Provide great customer service

We measure customer service in several different ways, and you can check your Account Health to see how you're doing. While certain metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.

Stay in tune with all aspects of your account health to increase your chances at becoming the Featured Offer and also, to earn customers' respect and trust.

IV. Keep stock available

You can't become the Featured Offer if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.

Other options if you don’t become the Featured Offer

Listings that are not the Featured Offer are eligible for placement in the More buying choices box (but note that Amazon does not guarantee placement in either of these locations).

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates