This article applies to selling in: Australia

Best practices for listing quality improvements

The product title, images, brand, description, and bullet points are the core elements of a quality detail page. When these fields are populated with high-quality information, the detail page may display higher in search results, which increases the odds of a customer clicking to view. The presence of high-quality information may also makes it more likely that a customer will purchase the product, as the detail page contains the key information a customer needs to make an informed purchasing decision. Provided below is a list of best practices for each field and the explanations of the importance of each field.

  • Product titles should be constructed in accordance with the guidance given in the style guide for the category.
  • Images should accurately represent the product and only show the product that is for sale; images should have a white background and fill at least 85% of the image space.
  • Description and bullet points should contain detailed information about the features and usage of the product as well as highlighting specific product information not located elsewhere on the page.

Watch a short video on creating high-quality detail pages or continue reading for more information.

Product title

The product title is one of the key fields used by Amazon and offsite search engines to measure the relevancy of a detail page as part of a customer search. Titles that are constructed according to the style guide for a category perform better in product searches. A customer is more likely to click on high-quality product titles in search results as they contain information that will help them make a preliminary purchasing decision.

Search results: high-quality title Search results: low-quality title

Image

The presence of a high-quality image is an important element that helps a customers choose one search result over another. Images help the customer visually evaluate and compare key features and suitability of products. Multiple images enable the customer to see all angles of the product, further enriching their purchasing experience.

Search results: missing image Detail page: multiple images

Description and bullet points

The description and bullet points are other key fields used by Amazon and offsite search engines to measure the relevancy of a detail page as part of a customer search. Descriptions and bullet points that contain detailed information about the features and usage of the product enable customers to compare products before making a purchasing decision. Customers are more likely to purchase products with high-quality descriptions and bullet points.

Detail page: high-quality description

Feel part of the action like never before thanks to the stunning curved design that draws you deep into images for dramatic cinematic immersion. Curved screen for spectacular viewing. 4K Ultra HD 3840 × 2160 resolution. Save space and energy with LED technology. PVR – pause, record and rewind live TV. Play all your media on USB or through HDMI 4 x HDMI inputs 2 x USB 2.0. Stay ahead of the curve. Ready to experience cinematic immersion on a whole new level? The Kogan 139.7 cm Curved 4K LED TV (Series 9 MU9500) features a stunning curved design that replicates the way in which you see the real world around you. It wraps around your field of view, filling your peripherals with crisp, vivid images bursting with life. With a Kogan Curved TV you can enjoy: improved immersion, an enhanced sense of depth, a wider field of view, brilliant sharpness at the edges of images, 4K resolution. A 4K television is the only way to truly experience films the way their makers designed them to be seen; reproducing all the subtle detail and texture of the original image with an intense depth that draws you into the picture. Colours reach their full potential, with every blend and tonal shift appearing bright and brilliant on the screen. Personal video recorder – never miss an episode again with the ability to record your favourite programs straight onto your USB or hard drive. Later, you can play back your recorded shows, or any of your other media, through the USB port.

Detail page: low-quality description

Kogan 139.7 cm Curved 4K LED TV (Series 9 MU9500)

Detail Page: high-quality bullets

  • Curved screen for spectacular viewing
  • 4K Ultra HD 3840 x 2160 resolution
  • Save space and energy with LED technology
  • PVR – pause, record and rewind live TV
  • Play all your media on USB or through HDMI

Brand

The brand provides customers with another attribute that can serve as a basis for their purchasing decision. While the brand is often contained in the title, description, and bullet points, it should also be included in the brand field.

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