This article applies to selling in: Australia

FBA product barcode requirements

Fulfilment by Amazon uses barcodes to identify and track inventory throughout the fulfilment process. Each item that you send to an Amazon fulfilment centre requires a barcode.

There are three kinds of barcodes for identifying products:

  • Manufacturer barcodes (eligible barcodes include UPC, EAN, JAN, and ISBN)
  • Amazon barcodes (such as FNSKU)
  • Transparency authenticity code (brand owner only, may be required to help prevent counterfeit)
Note: If your brand has been approved for Amazon Brand Registry and you don’t have a manufacturer barcode for your products, you can apply for a GTIN exemption.

Manufacturer barcodes

By default, Amazon will use the manufacturer barcode to track eligible inventory throughout the fulfilment process, unless you change your barcode setting. When more than one seller has inventory with the same manufacturer barcode, Amazon may fulfil orders with the inventory that is closest to the customer, for faster delivery. Using the manufacturer barcode means you will not need to apply an additional Amazon barcode sticker to each item.

To send to Amazon with the manufacturer barcode, go to Using FBA virtual tracking.

If your product is not eligible to track with only a manufacturer barcode, an Amazon barcode will be required in place of the manufacturer barcode. Unless you are the brand owner and have enrolled the ASINs to Amazon Brand Registry, you may use the manufacturer barcode for that brand while non-brand registered sellers are required to apply Amazon barcodes.

Note: If you are the manufacturer or the brand owner and want to print barcodes directly on the product packaging, you can apply for a GS1 standard UPC barcode for sellers inAustralia or New Zealand .

Amazon barcodes

Amazon barcodes must be applied to all products that are not tracked using the manufacturer barcode. These products include the following:

  • Products that are not in new condition
  • Products that don’t have a scannable UPC, EAN, JAN, or ISBN barcode
  • Restricted products and dangerous goods
  • Products with an expiration date
  • Consumable or topical products
  • Media products
  • Toys and baby products

You can print Amazon barcodes and apply them to your products yourself, or you can have Amazon print and apply them for a per-item fee. For more information, go to Use an Amazon barcode to track inventory and FBA Label Service.

Note: Products that require additional packaging such as bagging or bubble wrap can be tracked by manufacturer barcode or Amazon barcode. However, prepped item will require labelling. For more information, go to Label products .

Transparency authenticity codes

Transparency codes are item-level authentication stickers that help protect brand owners and customers from counterfeit. Transparency codes are accompanied by a Transparency “T” logo and must not cover or be covered by any other label. To learn more and see a sample sticker, go to Transparency.

Note: Products enrolled in the Transparency program are eligible for virtual tracking, except for products in the Toys & Games and Baby Products categories, dangerous goods, and expiration-dated products. The categories eligible for Transparency are subject to change. The categories eligible for Transparency may be subject to change by Amazon. To learn more, go to Transparency 2D barcode requirements.
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