This article applies to selling in: Australia

Packaging baby products

On this page, you will learn how to prep baby products so that they are protected from dust or damage throughout the fulfilment process.

Important: Failure to comply with FBA product preparation requirements, safety requirements, and product restrictions may result in refusal of inventory at the Amazon fulfilment centre, disposal or return of inventory, and blocking of future shipments to the fulfilment centre.

Any product for children younger than age 4 that has an exposed surface greater than 2.54 cm x 2.54 cm must be packaged so that it will not be damaged during receipt, stocking, shipment preparation, or shipment to the customer. Products for children under age 4 that are not contained in a sealed, six-sided package, or have an opening greater than 2.54 cm x 2.54 cm must be shrink-wrapped or placed in a sealed poly bag.

Related guidelines: Packaging requirements – Poly-bagged units

Watch this video for examples of how to prep your products for shipment and storage in Amazon fulfilment centres.

Table 1. Packaging guidelines
Do Don’t

Place exposed baby products in transparent sealed bags or shrinkwrap (minimum 1.5 mil (0.00381 cm).) clearly marked with a suffocation warning label.

Ensure that the entire unit is sealed (no exposed surfaces) to prevent damage.

Allow bag or shrinkwrap to protrude more than 7.62 cm past the dimensions of the product.

Send in a package where more than 2.54 cm x 2.54 cm of the unit is exposed.

Permitted packaging materials:

  • Poly bags
  • Labels
  • Suffocation stickers or markings

Examples of prepped units


Not permitted: The product is not fully enclosed and is exposed to dirt, dust, or damage.

Permitted: The unit has been bagged, includes a suffocation warning, and contains a scannable product label.

Not permitted: The product is not fully enclosed and is exposed to dirt, dust, or damage.

Permitted: The unit has been bagged, includes a suffocation warning, and contains a scannable product label.

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