This article applies to selling in: Australia

Featured Offer eligibility

What is the Featured Offer?

The Featured Offer is an offer for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.

Note: Becoming eligible for the Featured Offer doesn’t guarantee that you will get featured. That said, there are a few things that you can do to increase your chances. To learn more, see Becoming the Featured Offer.

How can I become eligible?

If you are a Fulfilment by Amazon (FBA) seller, your FBA new offers are automatically eligible to become the Featured Offer. Otherwise, you must meet all of the conditions listed below. Amazon does not guarantee placement in the Featured Offer.


  1. Type of selling account: You must have a professional account. Here’s how you can upgrade if you are currently on the Individual selling plan.
  2. Performance metrics: Your Order Defect Rate, Cancellation Rate, and Late Shipment Rate are metrics that determine eligibility—the better you perform, the higher your chances of becoming eligible for the Featured Offer. You can see how you are doing on the Account Health page.
  3. Order volume: In order for Amazon to accurately assess your performance, we require that you have sufficient order volume (which varies among categories).
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