This article applies to selling in: Australia

What is the Individual selling plan?

The Individual selling plan is a pay-as-you-go plan that provides access to a basic set of listing and order management tools. Individual sellers can create listings one at a time by matching their products to existing pages or creating new pages in the Amazon catalogue.

Benefits of the Individual selling plan

If you don't need access to volume selling tools or Amazon Marketplace Web Service APIs , you may find that an Individual selling plan is more cost effective than paying a monthly subscription fee of $49.95 as a Professional seller. Instead of a Monthly Fee, Individual sellers pay a per-item fee of $0.99 when the item sells, in addition to the applicable referral fees . Learn more about selling plans and fees . For more specific information about fees for Individual sellers and Professional sellers, see the Selling on Amazon fee schedule .

Which selling plan is right for you?

Here's a simple cost-benefit analysis that might help in deciding whether to switch your selling plan. At a pay-as-you-go rate of $0.99 per item, you would need more than 50 sales per month to offset a $49.95 subscription fee: 50 x $0.99 fixed closing fee = $49.50. If you have fewer than 50 sales per month, or if you have seasonal fluctuations in your sales, the Individual selling plan may be right for you.

See Selling plan comparison to learn more about the differences between Professional and Individual selling plans, including instructions for switching your selling plan. On that page, you'll also find instructions for switching your selling plan. You can easily switch between the Individual and Professional selling plans when you need access to additional features or when it becomes cost effective for you to use the Professional selling plan.

For more information, see our Individual seller FAQ.

What is the Individual selling plan?

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates