This article applies to selling in: Australia

Jewellery & precious gems

Reminder: All product listings must comply with all applicable laws and regulations. The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.

Maintain jewellery data quality

Complete and accurate jewellery specifications are important to the customer’s buying decisions. Customers need information to make educated buying decisions. Customers need information to make educated buying decisions.

Missing or vague product details can frustrate customers. They might browse to another product or even skip buying altogether. Additionally, ASINs with invalid values for key attributes cannot be assigned properly to relevant jewellery browse nodes and refinements, which means that customers who are using these tools cannot find them.

With the goal of improving the customer’s shopping experience in jewellery, we require the additional key data fields to be completed for jewellery products. Specific data requirements vary by product silhouette and the type of materials the product is made from.

Examples of prohibited product listings

  • Products that do not comply with Australian Competition and Consumer Commission’s product safety standards and Australian Consumer Law requirements.
  • Gold, platinum, or silver products that are not stamped in compliance with applicable laws.
  • Irradiated gemstones.
  • Diamonds that do not comply with the Kimberley Process Certification Scheme.
  • Clarity-enhanced white diamonds.
  • Glass-filled rubies.
Note: Sellers who list prohibited items or content can have their selling permissions removed, either temporarily or permanently.

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