This article applies to selling in: Australia

Prepare Product Images

Every product on Amazon needs one or more product images. The primary image of your product is called the “MAIN”. The MAIN image represents a product in the search results and browse pages, and is the first image customers see on a product detail page. Remember, the images you choose to upload for your product will affect customer buying choices, so quality matters. Choose images that are clear, easy to understand, information-rich, and attractively presented.

Add an image

There are several ways to add a product image to Amazon:

  • Use the Add a Product tool to add an image when you create a new listing.
  • Use the Manage Inventory tool to add an image to an existing listing.
  • If you use inventory files, specify the product image URL in the inventory file.

Are you having problems with uploading images? If you see an "Invalid URL format error" or face any other URL issues, you can search for "image error" in Help for common image-related errors and find more information.

Note: Uploading an image doesn't guarantee that it will be displayed on the product detail page or search pages. Amazon uses complex image ranking technology to determine the best images to display. Follow the guidelines provided in the Product image requirements Help page to increase the chances.

Image standards

  • Images must accurately represent the product and only show the product that’s for sale, with minimal or no propping.
  • The product and all its features must be clearly visible.
  • MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages – RGB colour values of 255,255,255).
  • MAIN images must be professional photographs of the actual product (graphics, illustrations, mock-ups, or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images.
  • MAIN images must not be multiple views of the same product.
  • Images must match the product title.
  • The product must fill at least 85% of the image area.
  • Images must have more than 72 dpi resolution.
  • Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.
  • Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
  • The product must not be on a mannequin, except for stockings or socks.
  • Images must not be out of focus, blurry, pixelated, have jagged edges, or be cropped by a frame edge.
  • If the product is on a model, the model must be standing (not sitting, kneeling, leaning, lying down, or in other positions).
  • The product must be out of its packaging or shown without external brand tags, except for stockings or socks.
  • Images must not contain nudity or be sexually suggestive.

Add secondary images

MAIN images can be supplemented with additional images showing different sides of a product, the product in use or details that aren't visible on the MAIN image. Follow the image standards listed above to maintain the quality and consistency across all your product images.

Note: We reserve the right to remove images that do not meet our image standards. Refer to the Product image requirements Help page for examples of MAIN images. You must always ensure that you have the necessary rights for the images you submit. Our servers do not support animated GIF (.gif) file format.

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