This article applies to selling in: Australia

Match your products

Product matching display

When multiple sellers are selling the same product, the customer can view a list of offers.

Tips for successful product matching

Use unique standard product identifiers.

Use a standard product identifier when submitting your products. The three top standards are ISBN, UPC, and EAN. This is the most important and reliable piece of data in the matching process.

Use the manufacturer part numbers issued by the manufacturer.

The manufacturer part number is different from the SKU. The manufacturer part number is the standard by which manufacturers identify their products.

Use unique standard identifiers or manufacturer part numbers for every child product.

If you are creating child products for a variation, each child item must have the correct and unique UPC or manufacturer part number.

Provide manufacturer name, brand, or publisher.

This data is almost always required to create a new product.

Use the specific attribute fields correctly.

For example, product dimensions such as height, width, and weight should be specified in the Height, Width, and Weight attributes. Do not use general purpose merchandising fields for these values.

Limit the product name to its official title.

Do not include merchandising information in the item name. Use the product description and the bulleted list for adding merchandising details. For example, do not include "Reduced Price" in the name of the article.

Do not re-use SKUs.

If you must change your SKU for a product, do not re-use or recycle old SKUs. Issue a new SKU for the item, and then re-assign the product to the new SKU.

Do not submit a UPC, EAN, or manufacturer part number for parent items.

If you create parent and child products for variations, the product data for the parent product should contain only data that is common to all child products. This includes Item Name, Product Description, Featured Bullets, and so on. Standard identifiers such as UPC, EAN and manufacturer part number are unique for each child product. Do not copy these values into the attributes for the parent product.

If you believe that existing information in Amazon catalogue is incorrect, then list the product with existing information and contact us to correct the details by submitting relevant proof.

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates