This article applies to selling in: Australia

Increase sales

Here are areas in which you can focus on:

Pricing and shipping:

Are your offers priced competitively against comparable products? Can you offer shipping incentives? Research the competition as you develop a compelling price point or set up automated pricing to automatically adjust prices in response to events such as the Buy Box winning price. Include shipping costs in your research. Buyers often see shipping costs as a primary influence when deciding to make an online purchase. Review the Manage Inventory page to see what the lowest price and the Buy Box prices are for each product that you offer. To find out more, refer to the help pages Free shipping and Automate Pricing.

Prime Fulfilment:

When you enable Fulfilment by Amazon (FBA) for your products, you can leverage Amazon's fulfilment networks and expertise to make your offers eligible for Prime and free shipping. You send your products to Amazon fulfilment centres, and we pack and ship the products to buyers and provide customer service. To find out more, refer to the help page Fulfilment by Amazon (FBA).


When shopping online, buyers look at the whole range of promotional offerings including price, percentages off the price and free shipping. Free shipping is often why buyers come back to Amazon. You, too, can make a great impression on buyers by offering promotions. To find out more, refer to the help page Promotions.

Great product details and descriptions:

As you describe your product, include key features with benefits listed in your bullet points. A well-written product description helps the buyer imagine the experience of owning or handling your product. Incorporating information about the feel, usage and various benefits of your product can inspire buyers.

Clear, high-quality images:

High resolution images with clear details stimulate a buyers' imagination and inspire them to buy your product. In addition, provide as many different images as possible. Many product categories allow for the inclusion of swatches and alternative images. To find out more, refer to the help page Product image requirements.

Effective placement:

Do your items show up in the appropriate areas of the store based on the information that you provided? Some buyers know exactly what they are searching for, but others will browse by category, so make sure that your product is classified in the right category for easier discovery through browsing. Explore the breadth and depth of selection in each category and consider where your items would fit in the category structure.

Customer service

Follow up each order with great customer service – an excellent buying experience. This can lead to great feedback ratings for you as a seller and instil confidence in buyers when they find your products.

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