This article applies to selling in: Australia

How the Featured Offer works

The Featured Offer is the offer near the top of a product detail page, which customers can buy now or add to their shopping carts.

A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer’s address).

To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. For many sellers, Featured Offer placement can lead to increased sales.

A key feature of the Amazon website is that the same product can be sold by several sellers. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Featured Offer for that product (as long as it can be shipped to the customer’s selected address).

When a seller becomes the Featured Offer on an offer’s product detail page, that seller’s specific information (respective offer price and seller name) will be displayed on the product detail page.

How is the Featured Offer percentage calculated?

The Featured Offer percentage is calculated as the total page views in which you are the Featured Offer, divided by the total page views received by products you list. Only active items are considered. You will see “—” if we are unable to calculate your Featured Offer percentage.

Product placement

When you place your products in the Amazon catalogue, anyone browsing Amazon can find and buy them. When customers find what they want, they can put the product into their shopping cart (and ultimately purchase the product) using one of three methods:

  • By selecting the Add to Cart button in the Featured Offer.
  • By browsing seller offerings in the See All Buying Options box and then clicking the Add to Cart button next to the seller from whom they want to purchase the product.
  • By clicking the “used & new” link, browsing all offerings for the item, and then clicking the Add to Cart button next to the seller from which they want to purchase the product.
Note: If there are no used listings, the link will say “# new”.

After the Featured Offer has been selected, offers from up to three further qualifying sellers will be displayed in the See All Buying Options box on the product detail page. The remaining seller offers are available to customers who select the new & used (or new) link at the bottom of the See All Buying Options box to go to the offer listing page.

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