This article applies to selling in: Australia

Create a coupon

To create a coupon, follow the steps below:

  1. Go to Advertising, and then select Coupons.
  2. Click Create a new coupon on the dashboard.
    Note: If this is your first coupon, click Create your first coupon.
  3. You can choose to create one coupon at a time, or create coupons in bulk by using a spreadsheet. To create one coupon at a time, follow the steps below. To create coupons in bulk, follow the instructions in How to create coupons in bulk section.
  4. Using the menu on the left-hand side, search for the products that you want to add to the coupon and click Add to coupon. The products that you added to your coupon will move to the right-hand side of the screen. If there are any variations that you would like to exclude from the coupon, click Show variations in the related product’s box, find the variation you would like to remove, and click Remove. When you finish selecting the products that you would like to add, click Continue to next step.
  5. Choose between Percentage Off and Money Off discounts. Enter the discount that you would like to offer. This value has to be a percentage for Percentage Off and an AUD amount for Money Off discounts. The minimum and maximum ranges for coupons are 5% and 80% respectively.
    Note: Coupons will be combined with discounts from any other promotions that are running at the same time, including Deals and promotions. For example, if a Deal offers a 20% discount on a $100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Deal. This will result in a total discount of $25 for the customer. It is your responsibility to verify whether any other promotions are running at the same time as your coupons.

    Standard price: $100

    Deal discount: 20%

    Coupon discount: 5%

    Total discount: (100 * 0.2) + (100 * 0.05) = $25

    Coupon discount will apply to one unit per order. This can be multiple units of the same coupon ASIN or two units from two different coupon ASINs. If they are in the same order, the coupon discount will apply to the lowest priced item at checkout. For example, consider a $100 ASIN with a 5% off coupon. If a customer buys 1 unit, the customer will receive a $5 discount. If the customer buys 10 units, they will receive a $5 discount across all 10 units as the coupon will only apply to one unit per order.

  6. Set a budget for your coupon. Click Continue to next step.
  7. Select a title, start date, and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. Click Continue to next step.
    Note: The earliest a coupon can go live is six hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers.
  8. Review your coupon. If everything looks right, click Submit coupon.

Adding products: You can add up to 200 parent ASINs to one coupon. To help provide a better customer experience, select products within the same subcategory, price level, or product group.

Editing a coupon: Approximately six hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure that it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live.

Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.

Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).

You must not incentivize customers to provide customer review, including offering special pricing on products.

Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge. To learn more, refer to Customer product reviews policies and Amazon Verified Purchase Reviews.

To learn more, refer to Customer product reviews policies and Amazon Verified Purchase Reviews.

Advertise (Optional)

After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views.

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